Most people have a love/hate relationship with opt-in forms.
As a visitor to a website, they can be incredibly annoying … especially when they keep popping over what you're trying to read.
But, as the site owner, we know those pop-up opt-in forms tend to work. So, we keep showing them.
This creates an interesting dichotomy, but that's beyond the scope of this particular article.
In this article we'll talk about opt-in form tools, triggers, and types.
Related Course: How To Build Opt-in Forms And Landing Pages That Convert
Opt-in Form Tools
You really only need one opt-in form tool and the one you use is determined by your platform.
WordPress | Thrive Leads
If your website is powered by WordPress, the best opt-in form plugin you can grab is Thrive Leads.
Why? It's incredibly powerful.
It allows you to build any type of opt-in form you can imagine, conduct split tests, page targeting, and beyond.
Any Other Platform | OptinMonster
If your website is powered by anything other than WordPress (ie. Shopify, Big Commerce, custom coded, etc.), the best opt-in form tool you can grab is OptinMonster.
It's essentially just like ThriveLeads; however, it can work anywhere … which is great for sites that aren't powered by WordPress!
Note: Since OptinMonster works anywhere, it will work on WordPress too. If you run sites on multiple platforms, it would be best to just get OptinMonster.
Both, Thrive Leads and OptinMonster have very similar triggers. While the particular name of the trigger may change – SmartExit+ vs. Exit Intent Technology – the general function of the trigger remains the same (ie. display upon exit).
Below are the four triggers functions both opt-in tools offer.
From immediately to 30 seconds or more, you can choose when your opt-in form shows itself.
If you don't have a reason to have your opt-in form display immediately, a good rule of thumb is to give the visitor about 10 seconds to get into your material before greeting them with the opt-in form.
An exit trigger can only occur on desktop and it's when a visitor's cursor leaves the browser window.
Typically, the only reason the cursor would leave the browser window is because they're about to hit the “back” button or navigate off your site.
As a last-ditch effort, you can display an opt-in form to try and collect the visitor's contact information.
Click triggers are really popular because they show intent, which typically leads to much higher conversion rates.
Instead of blindly displaying an opt-in form after 10 seconds, a click triggered opt-in form is displayed after an individual clicks a link, button, or image.
Scroll triggers are used to display opt-in forms after an individual has scrolled down a percentage of a page or past a certain point.
For example, you could have an opt-in form display after the visitor has scrolled down 75% of the page. Ideally, this means they've read 75% of the page, are therefore highly interested in what you're talking about, and more apt to opt-in.
Types Of Opt-In Forms
The “classic” opt-in form.
Although they're kind of annoying, you see this type of opt-in form everywhere … because they work!