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5 Types Of Products You Can Start Selling Today!

Too often, I hear people complain that they want to start a business, but have nothing to sell…

That's a silly excuse!

In this video, I'll show you 5 different types of products you can start selling today in order to start a business or expand your existing product line!

Links Mentioned

5 Types Of Products You Can Start Selling Today!2018-11-03T11:20:06+00:00

5 Steps To Start A Successful Online Business In 2019!

We've all heard that most businesses fail in the first few years…

The thing is, this statistic accounts for ALL businesses…

From businesses that are started from some hair-brained idea or because the owner likes to bake/fish/collect stamps/etc. These businesses are typically doomed to fail because they're building a hobby, opposed to an actual business.

Compare that to businesses that are well thought out, planned, and follow proven business models and strategies. For obvious reasons, these businesses have a much higher success rate.

Going into 2019, my question to you is…

Do you want to build a hobby or a business?

This post is going to give you a proven system for starting a successful business in 2019 and beyond!

Step 1: Pick Your Market/Niche/Avatar

This first step is probably the most important step; however, it's often overlooked as people typically jump to Step 2.

But, here's the deal, you're going to be spending A LOT of time thinking about this topic and working with this group of people… you want to make sure it's something you like and that these are people you actually want to hang around with!

I've seen too many people try to chase the money and wind up miserable because they wind up hating the topic and/or their customer.

There Are 3 Profitable Markets

I'll be referencing Russell Brunson's book, Expert Secrets in this section.

Russell states there are 3 profitable markets:

  1. Health – everyone wants to be healthier, live longer, etc.
  2. Wealth – everyone wants enough money to be secure, some people want more than that.
  3. Relationships – everyone wants to have great relationships; marriage, love, friends, etc.

These 3 markets have dozens of sub-markets:

  1. Health – diet, nutrition, strength training, weight loss, etc.
  2. Wealth – business, investing, real estate, sales, etc.
  3. Relationships – love, dating advice, marriage, parenting, etc.

Then, if you go another level deeper, you have niches… and, this is what you want to figure out.

  • Health –> Nutrition –> High Fat Diets
  • Health –> Weight Loss –> Weight Loss For College Students
  • Wealth –> Real Estate –> Flipping Houses On eBay
  • Wealth –> Online Business –> Facebook Traffic For eCommerce Stores
  • Relationships –> Parenting –> Dealing With Teenagers
  • Relationships –> Dating –> How To Recover After A Breakup

Got a niche?

Cool, now let's figure out who your customers are!

Construct Your Customer Avatar

Your objective is to answer all of the questions below. Doing so will help with targeting your audience and with your messaging.

Some of these questions are pulled from the Customer Avatar Worksheet available from DigitalMarketer.com.

Demographics

  • Name
  • Age
  • Gender
  • Marital Status
  • #/Ages Of Children
  • Location
  • Occupation
  • Job Title
  • Annual Income
  • Level Of Education

Interests

  • Celebrities/Gurus
  • Causes
  • Organizations
  • Websites
  • Apps
  • TV Shows
  • Clothing
  • Musicians
  • Books
  • Magazines
  • Movies

The 3 Whys

Go through the Demographics and Interests you came up with, asking “why” three times to uncover the individual's psyche.

Once you understand their psyche, you'll be better able to answer these questions as they pertain to your market/niche/business:

  • Goals and Values
  • Challenges and Pain Points
  • Objections and Roles

How To Create Your Customer Avatar Quickly With Facebook's Audience Insights Tool

Step 2: Figure Out What To Sell Them

Hopefully you've completed Step 1 and have a Niche and a Customer Avatar. If not, go do that first!

Now that you have your customer and you know their goals and values, challenges and pain points, and objections and roles… it's time to figure out how to help them!

Help them?

Yes! What you sell to people should help them… otherwise, why would they buy it?

So, with your helpful and caring mindset, it's time to go looking for products and services to sell.

But, where do you start?

5 Types Of Products You Can Start Selling Online TODAY!

Alternatively, if you don't want to watch another video, you can check out this blog post here.

To recap the video and blog post, here are the 5 types of products:

  1. Dropshipping
  2. Print on Demand
  3. PLR/MRR
  4. Productized Services
  5. Sell Other Businesses' Products

Finally, you don't have to use one of aforementioned product types if you don't want to. If you want to create something from scratch or you already have products you want to sell – that's great, do that!

This list is simply for those that are stuck and don't know what to do.

Come Up With 3-5 Things To Sell

Your goal now is to come up with 3-5 products or services to sell.

JUST 3-5!

Yes, you can probably find thousands of options, but we want to get some momentum first. You can always expand your product line later.

If you try too many products at once, you'll spread yourself too thin and nothing will work out for you…

And, believe it or not, customers don't want a million options either…

Ever been to a restaurant that has a million items on the menu? How long did it take you or your significant other to make a decision? I bet one of you took “forever”!

Start simple. Give your products/services a fair shot. Adjust from there.

Uncover The Features & Benefits Of Your Product/Service

You've probably hard the saying, “people don't want a drill, they want a hole.”

You can take it a step further, “people don't want holes, they want to hang their shelves.”

And, further… “people don't want shelves, they want a place to store their extra stuff.”

(the 3 why's ringing any bells here?!)

The point is, people aren't buying a product/service… they're buying the result.

You need to take the 3-5 products/services you've come up with and merge the result they produce with the goals and values, challenges and pain points, and objections and roles your customers are facing.

An easy way to merge all of this is with feature/benefit bullet points.

Which feature of your product/service helps with…

  • The goal(s) they're trying to accomplish
  • The value(s) they hold dear
  • The challenge(s) they're facing
  • The pain(s) they're feeling
  • The objection(s) they have
  • The role(s) they play

What you may find, after doing this, is that the product/service you're selling is underwhelming.

Or, maybe there are too many objections or you're not directly addressing the decision maker.

This happens, and it's OK.

Everything you sell isn't going to change someone's life…

But, everything you sell can (and should) be of great perceived value!

“Offeratize” Your Products And Services

Your products and services are NOT offers…

While an offer includes a product/service and its features, benefits, and advantages… it also includes all the other bells and whistles:

  • Bonuses (HUGE!)
    • This is how you increase the perceived value of your regular ol' product!
  • Money Back Guarantees
  • Pricing Terms (payment plans)
  • Risk Reversal (how are you going to ensure they don’t waste time, money, etc. this includes your money back guarantee)

I recommend listening to Todd Brown’s “The Marketer’s Mind” episode 20 for this, click here for it.

Also, take a look at what your competition is offering. Are they selling products and services or are they selling offers? How can you offer more?!

The point is, you can take your underwhelming product/service that's facing too many objections and “soup it up” to make it irresistible!

An Example

Let's take Josh from our avatar example discussed in the video above – 35 year old male, interested in Keto Diets, in the military, etc.

After asking the 3 why questions, we know he's interested in enhancing his performance, in order to perform his job well. He's willing to workout hard, eat right, and even take supplements. (note: we've uncovered 3 categories of products we can sell our avatar: exercise stuff, nutrition stuff, and supplement stuff)

We decide to work with a white label supplement manufacturer to produce a performance enhancing supplement…

Pretty cool looking container, right?!

Of course, I'm being sarcastic… it's a lame looking container, but you get the idea. It's a performance enhancing supplement designed specifically for our customer avatar!

Now, let's extract the features and benefits of our product by comparing it to…

  • Goals: Optimal performance on the job
    • Get Some! has a sustained release, ensuring you're performing your best all day without any ups, downs, or crashes!
  • Values: Eating healthy foods, ketosis
    • Get Some! contains 100% organic ingredients and is the only FDA approved performance enhancer on the market!
    • Get Some! contains no sugars or fillers that hinder ketosis!
  • Challenges: Works a lot, limited time, sometimes has to eat MREs (unhealthy Army food)
    • You'll feel the power of Get Some! within 5 minutes of ingestion! Our fast action formula makes sure you feel good when you need it most!
    • Get Some! contains Exogenous Ketones which have been proven to offset the negative effects of sugar and other high carb foods!
  • Pains: Worried about being off his game when it's time to make hard, on-the-job decisions
    • After 2 years and 10,000 scientific tests, Get Some! is proven 100% effective for maximizing the decision making part of the brain! (lateral frontal cortex)
    • Doctors and scientist everywhere are calling it “The Limitless Pill” because it unlocks your whole brain!
  • Objections: Has tried performance enhancing supplements before, they don't work
    • Get Some! contains a brand new, proprietary blend of ingredients never before released on the market, until today!
  • Roles: Key decision maker
    • Take control of your performance with Get Some!

We now have some features and benefit bullets for our product that align with our Customer Avatar.

Now, it's time to offeratize our product!

  • Bonuses
    • Waterproof pill container so they are with you on the go
    • Mobile app with 5 minute puzzles that activate certain parts of your brain so you can prepare for what's ahead
    • 31 day workout program for increasing day-to-day performance (PDF and Video)
    • 31 quick recipes for increasing day-to-day performance (PDF and Video)
  • Money Back Guarantee
    • If you don't feel a significant difference in your performance within 30 days, you let us know and we'll refund your payment AND give you a $100 Amazon Gift Card for wasting your time!
  • Pricing Terms (payment plans)
    • Free Shipping on all orders
    • Buy 2, save 10%
    • Buy 3, save 20%

Step 3: Build Micro Sales Funnels To Sell Your Offers

You should have a couple offers created for your customer avatar.

Now you need a way to display your offer and collect money from your customer.

The best way to do this is with a Micro Sales Funnel.

What is a Micro Sales Funnel?

It's a collection of web pages, engagements (email, text messages, phone calls, etc.), and retargeting ads that act like a digital sales rep that works for you 24/7/365!

Think about ordering food at McDonalds. You order a burger, then the cashier asks, “Would you like fries with that?” Then, they offer a drink, the chance to Super Size it, etc. Instead of spending $4, you've spent $14. That's a Micro Sales Funnel.

Here's an example:

Micro Sales Funnels come in all shapes and sizes, depending on what you're trying to sell and who you're trying to sell it to. If you'd like to learn more about the various models, I recommend checking out this post: What Kind Of Sales Funnel Should I Build?

The example funnel above is what I call a “Classic” Micro Sales Funnel. Here's a breakdown of the funnel:

  • Opt-in: An individual enters their contact information in exchange for a Lead Magnet. A Lead Magnet is simply a freebie offer someone wants, like a coupon, checklist, video training, trial, etc.
  • Welcome & Pre-sell: After the individual has given you their contact information, they land on a Welcome & Pre-sell page that tells them the Lead Magnet they requested is on its way and while they wait, here's some info about our company and how we can best serve them!
  • Sales Page: This is the page that's selling one of your offers.
  • OTO #: Stands for One-Time-Offer. These are typically 1-click upsell offers, where the individual can add additional offers to their order with 1-click.
  • Downsell: These are pages shown to individuals that turn down the OTO. Usually, you try to sell your OTO again; however, this time you incentivize it by including some bonuses, a discount, or payment plan.
  • Order Confirmation: This is the final page of the Micro Sales Funnel that confirms the individuals order and may also link to other, complementary offer funnels.
  • Engagements: These are emails, text messages, Facebook Messages, ringless voicemails, phone calls, direct mail, etc. that is typically automated and designed to help pull your customers through your funnel.
  • Retargeting Ads: These are advertisements that follow individuals around the web, advertising your business and offers again and again, in an effort to drive more sales.

All of the pages, engagements, and ads are specifically designed to help you sell your offers.

You're not simply building a random website with some products on it and hoping someone buys something.

Everything you do with a funnel needs to be calculated and methodical.

Of course, it's going to take you some time to understand how these things work. It's going to take time to understand psychology and marketing…

But, it's all worth it because as Russell Brunson, founder of ClickFunnels, always says, “You're only one funnel away!”

Your goal: Build a Micro Sales Funnel for every. single. offer.

Watch Me Build A Micro Sales Funnel Quickly

Step 4: Connect Your Micro Sales Funnels With Marketing Automation

Let's recap everything you should have right now:

  1. Your niche and a customer avatar
  2. 3-5 different offers
  3. 3-5 Micro Sales Funnels (1 for each offer)

For step 4, you want to connect all of your Micros Sales Funnels with marketing automation.

What's marketing automation?

Emails, text messages, ringless voicemail, direct mail, Facebook Messenger… any type of communication and engagement that can be automated, leaving you with something that looks like this…

Pretty cool, right?

Note: Even though the diagram above only shows emails, you can use other mediums like text messages, Facebook Messenger, ringless voicemail, direct mail, and more to connect your Micro Sales Funnels together.

What Do You Send To People?

We could spend months, if not years discussing this topic, so I'm going to keep it pretty high level for this post.

Your audience and customers go through a journey, right?

The “Customer Journey”:

The Customer Journey

  1. Awareness: of pain, of need, of solution, of your business
  2. Interest: they start conducting research
  3. Evaluation: they’re going to buy something, but they want to make sure they get the “best” one
  4. Decision: they buy
  5. Retention: keep them happy, sell more
  6. Advocacy: they tell everyone about your business

Depending on where they are in this journey will dictate the type of content you send them.

With that said, there's two types of content you will need to send to people:

  1. Relationship Content
  2. Action Content

Relationship Content

Relationship content, you guessed it… builds a relationship!

It's content that's educational and/or entertaining. Content people enjoy consuming.

This can include helpful how-to tutorials, funny stories, deep data analysis, back & forth communication, and so on.

You're also using this content to gauge your audience members' interests… what topics are they clicking on and viewing?

Are they interested in Keto recipes? Keto supps? Lifting heavy weights? All of the above?

While you're building a relationship, you're figuring out what the person is interested in so when it's time to sell them something, you can recommend a product or service they're most likely to actually buy!

Action Content

Action content drives the person to take action, ie. buy something, come visit your store, give you a call, etc.

You've spent time building a relationship while simultaneously figuring out their interests…

Now, it's time to recommend a product or service to them!

One of the simplest action pieces you can deliver to someone is one that highlights a sale or special promotion: “1 day only, get 30% off our Get Some! supplement… click here!”

Simple enough, right?!

Of course, you can get fancier by using copywriting formulas like the Problem-Agitate-Solve formula, or the Before-After-Bridge formula… but, typically, what I've found is that if you've spent the time establishing the relationship FIRST and then place a really attractive offer in front of them… you don't need to try and mind-hack them or anything!

You can be a normal person (a friend or trusted adviser) recommending a product/service to another normal person!

This is why it's critically important to take the time to understand your audience's needs, wants, and desires AND to craft super-awesome-amazing offers! It saves you so much time later on.

Watch Me Integrate My Micro Sales Funnel With Marketing Automation

Step 5: Fill Your Sales Funnel With Traffic

By now, you should have…

  1. Your audience/niche figured out. You know where they hangout and you're ready to approach them!
  2. Your irresistible offers developed for your audience members.
  3. A few Micro Sales Funnels setup to actually sell your irresistible offers.
  4. Those Micro Sales Funnels interconnected with Marketing Automation that builds a relationship, gauges interests, and then promotes your irresistible offers.

Got all that?

Great! Now, lets fill your system up!

Introducing “The Triple Threat Strategy”

The Triple Threat Strategy is comprised of three parts:

  • Acquisition: Convert cold traffic (people that don't know about you or your business) into warm traffic (people that know about you and/or your business)
  • Direct: Convert cold traffic into hot traffic (leads and buyers)
  • Retarget: Convert warm traffic into hot traffic

Also, notice how it's a funnel a giant funnel, just like the Customer Journey funnel displayed above… same exact concept here!

Acquisition Campaign

The main goal of the Acquisition Campaign is to convert cold traffic into warm traffic. (ie. grow your Custom Audiences [retargeting audiences])

This is accomplished by producing great pieces of content that connect with your prospects and helps them establish rapport with your business.

You want the prospect to know, like, and trust you at this stage.

Here are a couple Acquisition Ad examples…

This first one is a video. Videos work great as acquisition ads because you can build Custom Audiences (used for retargeting later) based upon how much of a video an individual watches. For example, 3 seconds, 10 seconds, 25%, 50%, etc.

It's typically a lot easier to get someone to watch 10 seconds to 25% of a video on Facebook than it is to get them to click away from Facebook to visit your site. Thus, you're able to grow your Custom Audiences for pennies on the dollar!

The second ad is an image ad that links to a high quality blog post…

Those are examples of Acquisition Ads.

As you can see, they're pure content and goodwill. Nothing for sale (at least not directly) in either of them!

Direct Campaign

There are two goals for the Direct Campaigns:

  1. Convert cold traffic directly into a lead or customer. Sometimes this works, sometimes it doesn't… but, it's usually worth giving it a shot.
  2. Convert cold traffic into warm traffic. Introduce your business and what you have to offer.

Here are a couple Direct Ad examples…

This first one is a “direct to offer” ad where I'm trying to convince cold traffic to claim a “free” dog training clicker.

The tactic behind this ad is to make the offer soooo good, it's impossible to refuse. Basically, I'm looking for impulse buys…

The second Direct Ad brings people to an opt-in page where they can request my Lead Magnet: 100 Dog Training Tips.

The purpose is to convert cold traffic into leads that I can follow up later with email and retargeting.

Those are a couple Direct Ad examples.

As you can see, they bring people directly from Facebook to an offer… whether it's for a product or a just a lead magnet.

Retargeting Campaign

The main goal of the Retargeting Campaign is to take your warm traffic and convert them into leads, customers, and repeat buyers.

By this time, you will have warm audiences either from people engaging with your Acquisition or Direct Ads…

They know about your business and what you offer…

It's now time to promote offers to convert individuals into leads, customers, and repeat buyers!

Here's an example Retargeting Ad…

Since Retargeting Ads are used on warm audiences, you can make “bigger” offers. Basically, you don't have to try and sell some cheap product in order to attract impulse buyers.

Often, you'll lose money on the Direct Ads, but make up for it 10 fold during the retargeting phase!

How To Execute The Triple Threat Strategy

We've uncovered the Triple Threat Strategy and the 3 core campaigns…

But, how do you actually execute it?

How do you know when an ad is working? How do you know when it's not?

Don't worry, I have a flowchart to answer all of these questions and more!

Triple Threat Facebook Ad Launch Plan

Yup, she's a doozy!

Now, I'm not going to explain this whole thing right now since it would take hours…

But, hopefully it gives you some perspective of how that funnel diagram translates into real life actions you can take to execute the strategy!

Here's How To Launch A Facebook Ad

Links Mentioned:

Are You Ready To Make 2019 YOUR Year?!

This post has outlined an ENTIRE game plan for you from start to finish!

You now know what you have to do…

  • Identify your audience/niche
  • Develop your offers
  • Build Micro Sales Funnels to sell your offers
  • Connect your Micro Sales Funnels with Marketing Automation
  • Fill your entire sales system with traffic

This is your chance to start that side hustle to get some extra cash flow or to even replace your 9-5!

People are making money every day with sales funnels, marketing automation, and traffic generation… why shouldn't you be able to make it work?

2 Reasons These 5 Steps Won't Work For You

  1. You don't actually do anything with them. You keep doing what you're doing.
  2. You do them halfway. Maybe you get overwhelmed by the technical stuff, so you quit. Or maybe you bounce over to some shiny object. Whatever the reason, you do things half-assed (excuse my french!)

The point is, if you do everything outlined in this post…

You avoid excuses…

And, you put in the time to make it happen…

I guarantee you'll be successful!

Finally…

I have a full blown training program that teaches you the nitty-gritty details of EVERYTHING outlined in this post.

Click here if you're ready to DOMINATE 2019!

5 Steps To Start A Successful Online Business In 2019!2018-11-12T15:47:45+00:00

How To Automatically Remove Inactive Subscribers From Your ActiveCampaign List

Inactive subscribers suck.
 
First, they cost you money.
 
Second, they hurt overall email deliverability. ie. when Gmail, Yahoo, Hotmail, etc. see that people don't engage with emails from your domain, they assume you're spamming people and will automatically place your emails in the promotions or junk folders… and that sucks!
 
Point being, if you want to save some money and improve your email marketing efforts, you MUST keep your list clean from inactive subscribers!
 
If you use ActiveCampaign, here's a way to do it automatically…

Learn how to create two simple automations inside of ActiveCampaign that will automatically clean your list of inactive subscribers!

Links Mentioned

How To Automatically Remove Inactive Subscribers From Your ActiveCampaign List2018-09-28T14:09:05+00:00

ClickFunnels Review, Tour, and $632 in Bonuses w/ Free Trial!

NOTICE: I've come to realize most people are just here to checkout the $632 in bonuses they'll receive when they signup for ClickFunnels through my link… so, click here to see what ya get!


What Is ClickFunnels?

If you ask 10 different people what a “sales funnel” is, you'll get 10 different answers.

For our purposes, a sales funnel is a series of web pages, engagements (emails, text messages, ringless voicemails, etc.), and advertisements that convince an individual to buy something from your business.

There are many sales funnel models and the one you choose will depend on what you're trying to sell and who you're trying to sell it to.

For example, if you're trying to sell a $10 flashlight, your sales funnel would probably look like this…

Compared to a $1,997 digital course…

Compared to a $10,000 service…

The point of ClickFunnels is to provide an all-in-one solution to help you build these various sales funnels.

Also, here's the official “what is ClickFunnels” video if you'd like to watch it:

The BIG ClickFunnels Lie

ClickFunnels gets positioned as something “magical” that's just going to make you tons of cash…

This is NOT true.

ClickFunnels isn't going to make you any money.

It's a tool. That's it.

A hammer is also a tool and you probably don't expect it to “magically” start building stuff for you, right?

Don't expect ClickFunnels to be the magic pill.

You still need the business fundamentals. You still need to have a great offer and you need to get that offer in front of the right audience.

Now, ClickFunnels can certainly make doing that much easier; however, it's not going to do it for you.

Clear?

#1 Question: Is ClickFunnels Easy To Use?

“Ease” is relative.

Is it easier than hand coding everything? Yes.

Will you have a fully functional funnel up and running in 10 minutes? No, not even if you're a seasoned pro.

Will you have a fully functional funnel up and running in 1 day? No, not if you're new to the platform.

Will you have a fully functional funnel up and running in 7 days? Maybe.

How about 14 days? Yes, probably! (hence, the 14 day free trial)

There is a steep learning curve with ClickFunnels and it's going to take 7-14 days to become comfortable with it.

You need to ask yourself… Am I willing to spend 7-14 days to master a tool that can potentially provide a massive upside to my business?

Of course, once you master the tool, you'll be able to build full funnels within a day and the world will be your oyster; however, the first 2 weeks will be rough.

Pros and Cons of ClickFunnels

In no particular order, here's a breakdown of the pros and cons of ClickFunnels…

Pros

  • It does A LOT. You can build pages, funnels (1-click upsell/downsell), membership sites, automations, affiliate portals, and more. It's a very powerful tool.
  • Intuitive page builder. You can become a “master” of the page builder in about 30 minutes. Once you understand Sections, Rows, Columns, and Elements – you'll be able to design beautiful pages in no time!
  • Hundreds of pre-built templates & funnels. Create professional looking pages in minutes!
  • No Coding. You don't have to be technically savvy to master ClickFunnels, ie. you don't need a background in code and web development to build amazing sales funnels. All you need to do is spend the 7-14 days learning the system.
  • Shared/Import Funnels. You can share funnels with friends and clients. Alternatively, you can import other people's funnels into your account which can save you a tremendous amount of time! (note, if you join CF through my link, you're going to get access to 11 shared funnels!)
  • Split Tests. It's very easy to split test your pages. Basically, click a button, make your changes, and click save.
  • Has a lot of integrations. ClickFunnels makes it easy to integrate with autoresponder tools like ActiveCampaign, Aweber, Constant Contact, Drip, etc. As well as other tools like GoToWebinar, Kajabi, PushCrew, Twilio, ShipStation, Sly Broadcast, and more!
  • Has several payment gateways. ClickFunnels integrates with Stripe, PayPal, BlueSnap, ClickBank, JVZoo, NMI, and more! No matter where you're located, there will be a way to integrate ClickFunnels with a payment gateway.
  • Zapier Integration. ClickFunnels integrates both-ways with Zapier, ie. you can push info from ClickFunnels to another platform or from another platform directly into ClickFunnels! Therefore, the total number of integrations is 900+!
  • Evergreen Webinar Funnels. You're able to host evergeen webinars inside of ClickFunnels which can easily save you $400/year.
  • Desktop & Mobile Modes. The page builder allows you to build desktop and mobile versions so you're confident your funnel looks great no matter the device.
  • Massive network of users. I believe ClickFunnels has over 60,000 users.  They have a massive Facebook group and 3rd party businesses dedicated to supporting the tool.
  • Incredibly passionate founders. Russell Brunson and Todd Dickerson are tremendously passionate about marketing and building/programming tools. They're not in it just to make money, they're in it because they love it.

Cons

  • It does a lot. Since it does so much, it can be very overwhelming and takes 7-14 days to actually learn how to use it.
  • Some basic integrations. Some of their integrations are so basic, they do more harm than good. For instance, the Shopify integration is completely pointless because it doesn't combine all products into one order and it doesn't handle quantities.
  • Doesn't easily support variants. If you offer products with several variants, think clothing with different colors and sizes, ClickFunnels does not support this well. You'll have to “hack” things together with a 3rd party tool called CF Pro Tools to make it work.
  • Sometimes buggy. Being that it's a massive tool with a lot of moving parts, you can expect some bugs every now and again. It is what it is.
  • 3mb limit on file storage. If you have large files you're trying to deliver to your customers, you're going to have to store them elsewhere as ClickFunnels only lets you upload files that are 3mb or less.
  • No undo button. There's been at least 10 time when I've unintentionally deleted an entire section of my page. An undo button would prevent a lot of headaches!

Neutral

  • Decent support. Support typically replies in about 4-12 hours and they're usually quit helpful. However, I have had instances where there's a bug/glitch and it does not get fixed… ever.
  • It's “expensive”. The basic package, which only includes the page/funnel builder and 20 funnels, costs $97/mo. If you want to take advantage of Actionetics (marketing automation), Backpack (affiliate platform), and more funnels, you'll need the $297/mo package. Of course, the word “expensive” is relative. In theory, you should be using ClickFunnels to save you money (they host most everything, so you can ditch other services) and/or to help you make more money (funnels)… so, it should more than pay for itself. It's up to you to ensure ClickFunnels is an asset instead of a liability.

ClickFunnels Tour

Will ClickFunnels Work For My Business?

After everything you've read and seen above, you may still be wondering if ClickFunnels will actually work for your business…

Fortunately, ClickFunnels has put together a bunch of industry specific case studies that show you how different businesses are using ClickFunnels to find massive success…

If you have a few minutes, I recommend checking them out!

Do I Recommend ClickFunnels?

I believe that ClickFunnels is THE BEST sales funnel building tool on the market today!

If you're wanting to build sales funnels for your business, then I HIGHLY recommend it… assuming you understand it's just a tool and it's going to take 7-14 days to master.

Finally, right now I'm offering $632 in bonuses when you join ClickFunnels via my link! 

Real quick – you're going to get…

To claim the bonuses:

  1. Register for ClickFunnels by clicking here. (either plan is fine)
  2. Forward your welcome email to [email protected] and let us know you want all of the bonuses!
  3. We'll verify your order in the system and grant you access to everything within 24 hours!

 

ClickFunnels Review, Tour, and $632 in Bonuses w/ Free Trial!2018-09-26T11:54:54+00:00

Which Is Better? ClickFunnels vs. Kartra

As you may, or may not know… I have courses on both ClickFunnels and Kartra, plus I use both platforms across an array of businesses… so, I'm intimately familiar with both.

Which is why, on a nearly daily basis, I'm asked, “Should I use ClickFunnels or Kartra?

It's an important question.

It's like asking, “Where should I live?”

You don't want to mess this up because it can impact your livelihood!

This post will give you my perspective on the two tools and which one is better.

Disclaimer

Let me clear the air real quick, while I'm an affiliate for both tools, I am not an employee nor do I have any undisclosed reason to choose one tool over the other.

I believe in using the least amount of tools possible in order to multiply your business with marketing automation.

Basically, I don't personally care what tool you decide to use. It makes zero difference to me and my life….

Which is why, this comparison will be truly unbiased.

I am tool agnostic.

Let's get into it.

ClickFunnels vs. Kartra

Bottom line up front:

  • Both tools are very good. Compare either tool to any other way to build a funnel, and these tools make life sooo much easier.
  • Both tools have their own quirks. Neither is perfect.
  • Both tools have a fairly steep learning curve. Expect to spend a couple weeks mastering the tool before you have a functional funnel.

Differences

I'm not going to include a full breakdown of all the features as you can go to the different products' sales pages and see what they have, but I will try and point out all of the differences.

There's no real organization here because what's important to one person might not be important to another:

  • Kartra is all-inclusive from the start. You get funnels, marketing automation, an affiliate platform, etc. with even the most basic plan ($89/mo). With ClickFunnels, you need their more expensive plan if you want all of the features ($297/mo).
  • ClickFunnels integrates with other autoresponders. You can integrate with ActiveCampaign, MailChimp, Aweber, Infusionsoft, etc. without using Zapier. With Kartra, you're “stuck” using their automation software or making connections with Zapier.
  • ClickFunnels lets you run multiple businesses out of one account. If you have a bunch of different domains and business ideas, ClickFunnels will support you. Kartra, on the other hand, only wants one business per account.
  • Kartra's page builder has pre-built sections. Instead of selecting whole page templates (which Kartra also offers), Kartra's page builder comes stacked with dozens, if not hundreds of pre-built sections that you can drag and drop onto  your page. This can help you create beautiful, custom pages in minutes.
  • Kartra offers “dynamic” OTOs. You can take people to different pages/offers based off their purchases whereas with ClickFunnels, they will see all of your OTOs no matter what they previously purchased.
  • Kartra offers Behavioral Marketing. You can show different elements to different people based on previous actions, ie. purchases. ClickFunnels doesn't offer anything like this.
  • Kartra hosts your videos and files. You get a certain amount of bandwidth with each plan, and if you go over that amount, you will pay for it. It looks to be about $0.19 per gig compared to Amazon S3, which starts at $0.09 per gig. So, it is kind of expensive, but nice to have everything in one place. With ClickFunnels, you'll need to host your videos and files elsewhere.
  • ClickFunnels offers evergreen webinar functionality. While it's not “the best” evergreen webinar technology, it's often “good enough” especially if you already have ClickFunnels and you want to run an evergreen webinar. Kartra does not have evergreen webinar functionality.
  • ClickFunnels has been around longer. They've been around since 2014 and have developed an extensive support network. There's a massive Facebook group and even entire companies that support ClickFunnels. Kartra is very new and lacks a lot of this 3rd party support.
  • Kartra has a help desk feature. No need to integrate with Zendesk or anything like that, Kartra has you covered. ClickFunnels doesn't offer anything like this.
  • Kartra's timers are better. If you like running evergreen promotions, Kartra's timer system is much better since it's connected to people's account and can be tracked more closely. ClickFunnels' timers are only tracked with cookies.

While it's not necessarily an all-inclusive list, those are some of the big differences between the two platforms.

Which Tool Is Right For Me?

The million dollar question, “Which tool is right for me?”

Again, both tools are very good. I'm a fan of both and have successful funnels running on both platforms, so there's no definitive answer here… instead, it depends on what YOU need/want to do.

There are only a few instances I would recommend one tool over the other:

  • Ecommerce: ClickFunnels
    • It offers more flexibility around your products and variations, especially when using CF Pro Tools.
    • It natively integrates with ShipStation.
    • There are 3rd party integrations like AppTrends and Orderlytics which integrate with Shopify and even AliExpress.
  • Lead Gen: ClickFunnels
    • You can have multiple domains in your account which you need when you're generating leads for different businesses.
    • It integrates with 3rd party autoresponder tools more easily than Kartra.
  • Evergreen Webinars: ClickFunnels
    • While it's not the best evergreen webinar platform available, it's often good enough and Kartra doesn't have this function.

If the above scenarios aren't relevant, it may come down to budget. Kartra's all-inclusive starter plan is only $89/mo, which is cheaper than ClickFunnels' starter plan which doesn't include marketing automation or an affiliate platform. If your budget is tight Kartra may be the better option for you.

Finally, beyond the reasons above, it really comes down to personal preference. Both tools offer trials. ClickFunnels' trial is free and Kartra's is only $1. Try both and see which feels better to you!

What Is Your Situation?

I know I did not cover every single situation or all the differences between the two platforms. If you have any specific questions for your particular needs, please post them in the comments below!

Which Is Better? ClickFunnels vs. Kartra2018-09-15T09:58:23+00:00

The “Triple Threat” Facebook Ad Campaign Strategy

As advertising on Facebook gets more expensive due to increased competition…

We simply can't send cold traffic directly to offers anymore…

We need to adapt and become more proficient in acquiring new leads and customers…

We need to take advantage of the tools Facebook gives us to get ahead of our competition and lower our costs!

Introducing…

The “Triple Threat” Facebook Ad Campaign Strategy

This Facebook Ad Campaign Strategy consists of 3 core campaigns:

  • Acquisition
  • Direct
  • Retargeting

Acquisition Campaign

The main goal of the Acquisition Campaign is to convert cold traffic into warm traffic. (ie. grow your Custom Audiences [retargeting audiences])

This is accomplished by producing great pieces of content that connects with your prospects and helps them establish rapport with your business.

You want the prospect to know, like, and trust you at this stage.

Here are a couple Acquisition Ad examples…

This first one is a video. Videos work great as acquisition ads because you can build Custom Audiences (used for retargeting later) based upon how much of a video an individual watches. For example, 3 seconds, 10 seconds, 25%, 50%, etc.

It's typically a lot easier to get someone to watch 10 seconds to 25% of a video on Facebook than it is to get them to click away from Facebook to visit your site. Thus, you're able to grow your Custom Audiences for pennies on the dollar!

The second ad is an image ad that links to a high quality blog post…

Those are examples of Acquisition Ads.

As you can see, they're pure content and goodwill. Nothing for sale (at least not directly) in either of them!

Direct Campaign

There are two goals for the Direct Campaigns:

  1. Convert cold traffic directly into a lead or customer. Sometimes this works, sometimes it doesn't… but, it's usually worth giving it a shot.
  2. Convert cold traffic into warm traffic. Introduce your business and what you have to offer.

Here are a couple Direct Ad examples…

This first one is a “direct to offer” ad where I'm trying to convince cold traffic to claim a “free” dog training clicker.

The tactic behind this ad is to make the offer soooo good, it's impossible to refuse. Basically, I'm looking for impulse buys…

The second Direct Ad brings people to an opt-in page where they can request my Lead Magnet: 100 Dog Training Tips.

The purpose is to convert cold traffic into leads that I can follow up later with email and retargeting.

Those are a couple Direct Ad examples.

As you can see, they bring people directly from Facebook to an offer… whether it's for a product or a just a lead magnet.

Retargeting Campaign

The main goal of the Retargeting Campaign is to take your warm traffic and convert them into leads, customers, and repeat buyers.

By this time, you will have warm audiences either from people engaging with your Acquisition or Direct Ads…

They know about your business and what you offer…

It's now time to promote offers to convert individuals into leads, customers, and repeat buyers!

Here's an example Retargeting Ad…

Since Retargeting Ads are used on warm audiences, you can make “bigger” offers. Basically, you don't have to try and sell some cheap product in order to attract impulse buyers.

Often, you'll lose money on the Direct Ads, but make up for it 10 fold during the retargeting phase!

How To Execute The Triple Threat Strategy

We've uncovered the Triple Threat Strategy and the 3 core campaigns…

But, how do you actually execute it?

How do you know when an ad is working? How do you know when it's not?

Don't worry, I have a flowchart to answer all of these questions and more!

Triple Threat Facebook Ad Launch Plan

Yup, she's a doozy!

Now, I'm not going to explain this whole thing right now since it would take hours…

And, in fact… I break it down with step-by-step video instruction in my new course…

How To Increase Leads & Sales On Facebook With The Triple Threat Strategy

The “Triple Threat” Facebook Ad Campaign Strategy2018-11-12T15:49:06+00:00

The Affiliate Marketing Funnel

You've heard of affiliate marketing…

Maybe you've dabbled with it…

But, success has likely alluded you…

Which is why you're researching other ways to “do” affiliate marketing…

This post outlines how I do it successfully.

By the way, I have a 100% FREE Affiliate Marketing Course you can join by Clicking Here!

The Affiliate Marketing Funnel

This is it, the successful affiliate marketing strategy I follow…

Traffic

It doesn't really matter where your traffic comes from… assuming you're advertising where your audience actually hangs out.

For simplicity's sake, most people can find a portion of their audience on Facebook, so that's a good place to start.

Hook vs Offer

There are two elements to consider when creating your ads…

  1. Hook: Main benefit, simplified
  2. Offer: What you're actually offering (article, lead magnet, product, etc.)

Some examples:

  • 4 Hour Work Week; Book
  • 1,000 Songs In Your Pocket; iPod
  • Big Profits From Small Stocks; Penny Stock Newsletter
  • Eat More, Weigh Less; Training Program
  • #MAGA; President

Ad Setup

  • Text Copy: Short, uncover the hook and lead into the offer with a Call To Action (CTA)
  • Image/Video: Typically reflects the Hook
  • Headline Copy: Typically reflects the Offer
  • Description Copy: Either hits on Hook again, or gives details about the Offer

Want more info on ads?

Click Here to join the FULL Affiliate Marketing Course for FREE!

Squeeze Page & Lead Magnet

I'm sure you already know what a Squeeze Page and Lead Magnet is, so I'm not going to waste time defining them…

Instead, we'll get straight into it.

Here are a few Lead Magnet ideas…

  • Make a short PDF: Checklist, Cheat Sheet, Mind Map, Resource List, etc.

Here's how you can make a Lead Magnet in 20 minutes!

  • Run a Contest/Drawing: Give away a product YOUR audience will like. It needs to be a specific product that ONLY YOUR audience will like. Don't give away an iPad or an Amazon gift card since everyone wants that and you'll attract people that don't actually care about the products/services you're going to offer them.
    • Side note: I've never had much success on turning Contest/Drawing subscribers into profitable customers. That doesn't mean you can't, just know that while they're “cheap” leads… you tend to get what you pay for.

Want more Squeeze Page & Lead Magnet ideas?

Click Here to join the FULL Affiliate Marketing Course for FREE!

Thank You Page

Most people aren't going to consume your Lead Magnet, even if it is only one page.

This kind of sucks because you want them to consume it as it establishes you and your business in their mind… so, when they see your emails and ads later on, they'll remember who you are.

So, on the Thank You page, you will want to include a video that introduces yourself,  your business, and walks the individual through the Lead Magnet they requested.

It can be a short, 3 minute video all the way to 90+ minutes. Just do what makes sense.

Finally, on this Thank You page, you will want to tell them what to do next…

  • Go to this affiliate product
  • Checkout this blog post
  • Access more training
  • etc.

Want more details on creating a successful Thank You Page?

Click Here to join the FULL Affiliate Marketing Course for FREE!

Series #

The Series represents both…

  1. Emails
  2. Retargeting Ads

You're going to “attack” people from multiple angles!

I recommend following the “Weekly Pushes Framework” for these series. Basically, you spend one week promoting one product, then move onto another affiliate product the next week.

  • Step 1: Pick the affiliate product you want to promote for the week
  • Step 2: Follow the pattern 3 and 2 for message delivery (ie. Monday, Tuesday, Wednesday, Friday, Saturday)
    • Bridge/Email 1: Fun/personal/customer story/testimonial/experience
    • Bridge/Email 2: Promotion of Product
    • Bridges/Emails 3-4: Content on topic of Product
    • Bridge/Email 5: Content or Promotion

Want to learn more about the “Weekly Pushes Framework” and how to incorporate Retargeting Ads?

Click Here to join the FULL Affiliate Marketing Course for FREE!

Bridges

This is how you connect YOUR audience to the affiliate offers you're promoting.

These bridges include the emails and ads you create…

But, they can be more complex than that…

They can also include standalone pages, videos, and even webinars if you REALLY want to promote the heck out of an affiliate offer!

Here's some common bridge type content:

  • Reviews
  • Training
  • Behind the scenes/unboxing
  • Stories
  • Content
  • Incentives

Want more Bridge ideas and to see a few examples?

Click Here to join the FULL Affiliate Marketing Course for FREE!

Affiliate Products

Finding affiliate products to promote is very easy since there are literally millions of products you can sell as an affiliate.

Two ways to find products to sell are:

1) Sell What You Already Use

  • Take products you already use and believe your audience will also like.
  • Head over to Google and search for that product while including the word “affiliate” in your search.
  • See if they have an affiliate program.
  • Register for it and begin promoting the product!

2) Browse Affiliate Network Directories

There are a bunch of affiliate networks to choose from. Here are a few of the bigger, more popular ones:

Simply head over to one of those directories and browse around until you find something you believe your audience will like.

Side note: I recommend actually buying what you're promoting so you can ensure its quality is up to par… you never want to disappoint your audience!

Join The FREE Affiliate Marketing Funnel Training!

That's the strategy behind the Affiliate Marketing Funnel!

Now, if you want more details and want to learn how to actually build it…

Click Here to join the FULL Affiliate Marketing Course for FREE!

 

The Affiliate Marketing Funnel2018-03-07T15:42:18+00:00

The Get Clients NOW! Funnel (Client Acquisition)

Do you sell high-end services, coaching, or consulting?

If so, there's a funnel to make the client acquisition process as smooth as butter!

I call it the “Get Clients NOW!” funnel; by utilizing proven strategies and tactics in combination with marketing automation and retargeting, you'll have more clients than you know what to do with!

Here's the funnel:

The Get Clients Now Client Acquisition Funnel

This post explains the strategy and tactics behind this funnel in great detail. And, if you need help with the technical side of things, there's over 3.5 hours of step-by-step video instruction.

Pre-Funnel Implementation

Before we can go out and build our funnel, we need to take time to answer some basic, but very important questions like…

  • Who are my customers?
  • What am I going to sell them?

So, let's figure out how to answer these questions!

Who Are My Customers?

It always amazes me how many people skip this step and jump straight into their product or service…

If you don't know who you're trying to reach… how are you going to be able to formulate an offer that fits their needs?

You can't.

Here are some things to think about:

  • Who do you want to work with?
    • Demographics
    • Profession
    • Interests
    • Requirements/Qualifications
  • How much do you want to make each year?
    • Annual Revenue Goal / Cost of Service = # of Clients Needed
      • Can you realistically service that many people?
      • Are there that many people to begin with?
      • Can that many people afford it?

Please think through all of these questions and come up with answers for them as it will help you tremendously in the long run.

Also, if you want more on Customer Avatars, please check out these two articles:

What Am I Going To Sell Them?

In the past, I really struggled with this question…

Since I provide digital marketing services, there's soooo much I can offer – websites, funnels, autoresponders, paid traffic, SEO, etc…

The problem is, when I offer “everything”, people get overwhelmed and can't make a decision. Heck, I get overwhelmed because every job winds up being 100% customized, which makes it incredibly time consuming and nearly impossible to scale.

To save you from the pain I've felt for years, you need to take the time NOW to figure out what you're going to offer.

Productized Services

What you want to offer people is a productized service.

A productized service is a service that includes clearly defined deliverables at a set price.

Some very common ones:

  • Haircut
  • Lawn Mowing
  • Massage
  • Botox
  • Teeth Cleaning
  • Fiverr

If you need more, simply Google “productized services examples”.

Productized services create a win-win-win scenario:

  • You don't have to offer quotes or do any sort of negotiation – it is what it is
  • Your client knows exactly what they're getting ahead of time
  • Your life is easier because you know what you have to produce, allowing you the opportunity to develop systems to produce your deliverables faster, cheaper, and at scale.

Productized Services Development

One of the best ways I've found to come up with a productized service is by filling in the blanks for this questions:

I do X, which includes A, B, and C. It costs Y and will be done in Z.

  • X = Name of your service
  • A, B, C, D, E… = Deliverables
  • Y = Cost of Service
  • Z = Timeframe

Example: I build Interest Driven Sales Funnels which includes strategy sessions, marketing automation development, 3 micro sales funnels, and 1 month of Facebook Ads management. It costs $5,000 and will be done in 8 weeks.

Once you have this high-level statement answered, you can break it down into more detail to truly outline the entire offer.

Content Pages/Videos

At this time, you should know who your customers are and what you're going to sell them.

Now, we need to “backwards plan” how to sell it to them.

The Content Pages are the first piece to this plan and their main purpose is to:

  • Pre-qualify and warm your audience
  • Position you as an authority

You will want 3-5 pieces of content to start as this will provide more angles and give you the opportunity to retarget and create automations.

You can produce articles and/or videos.

What Type Of Content?

This should go without saying, but the content you produce here needs to be good. It represents you and your business, so don't take any shortcuts.

The type of content that works best here are:

  • How-to, tips, tricks, hacks, etc. – Quick wins (get people results in advance)
  • Interesting facts/listicles

Try and keep your content 3-5 minutes in length (read time/video), although longer can work well too.

You want your content to go “viral”. Now, I don't mean like 8 million views viral, but viral in the sense that people in the audience your targeting LOVE it and click share, leave comments, etc.

Within your content, you want to place Calls-To-Action (CTAs) to move people toward your Lead Magnet and/or Strategy Call.

Example content titles for my Interest Driven Sales Funnel Service:

  • 3 simple ways to decrease CPA within Facebook ads in only 5 minutes
  • The 3 core funnels every business needs to multiply revenue automatically
  • Snag my top converting autoresponder series and configure it for your business in less than 20 minutes

Lead Magnet / Opt-in Page

As alluded to above, the content will “push” people toward your Lead Magnet / Opt-in / Squeeze page.

By offering a Lead Magnet, you can capture individuals' contact information to begin sending emails, text messages, and phone calls.

Of course, people don't just randomly pass out their contact info, so your Lead Magnet needs to be something people actually want – ie. it needs to be good.

Lead Magnets are typically 1-10 page PDF documents that are mini-guides, checklists, cheat sheets, frameworks, blueprints, flowcharts, etc.

They provide the high level strategy and tactics. (Give away the What and Why; sell the How)

Your Lead Magnet must also pre-sell your offer and your free strategy call.

How To Create The Perfect Lead Magnet

One of the key elements to having a successful Lead Magnet is title.

To ensure you have a great title, follow one of these formulas:

  • How to do [key improvement] in [amount of time] without [main pain point]
    • How to start a new business in 8 weeks without wasting countless hours and blowing $1,000s of dollars
  • X steps to [key improvement] in [amount of time] without [main pain point]
    • 8 steps to doubling your business in 56 days without becoming a full-time digital marketer

The content of your Lead Magnet can follow this flow:

  • Intro / Problem
    • Relate to your prospect
    • Present yourself as an authority… how’d you figure this out?
  • Give The Solution (whatever you promised)
    • Sections and Sub-sections
  • “Pitch” The Free Strategy Session

Lead Magnet Example:

  • Intro / Problem
    • So many guru strategies, spent 2 years floundering, lost everything, had to get a job, kept at it, figured out The Interest Driven Sales Funnel Strategy, quit my job, livin’ the dream!
  • Give The Solution (whatever you promised)
    • Master ClickFunnels
      • Types of funnels for different products/services
      • Results
    • Master ActiveCampaign
      • Types of automations
      • Fill-in-the-blank series
    • Master Facebook Ads
      • Types of campaigns
      • 3 key strategies for decreasing customer acquisition costs
  • “Pitch” The Free Strategy Session
    • Want to spend an hour with me to develop a customized Interest Driven Sales Funnel Plan for your business? It’s FREE!

The Welcome Page

Here's the deal, most people aren't going to consume your Lead Magnet… which, kinda sucks because you need people to consume it so they know you're the one they want to do business with.

The Welcome Page essentially “forces” people to consume your Lead Magnet!

On this page, you will want to include a video that contains the same information as your Lead Magnet and follows the same flow (intro, solution, pitch).

There is no time limit for this video. Make it as long as it takes to convey your message.

The Free Strategy Call

This is it, the #1 goal of the funnel – get people on the phone with you!

Here's the deal, you don't actually want to call this a “Free Strategy Call” – it's too vague and comes across as “sales call”. No one wants to hop on a sales call with you.

So, on this call, you're going to give the individual something, ie. a deliverable – personalized/customized blueprint/plan/framework/etc.

Examples:

  • Free sales funnel blueprint to fit YOUR business
  • Free 30 day, metabolic optimization plan that fits YOUR unique body
  • Free, YOUR top 5-10 financial adjustments that will save you the most in retirement

That sounds better than a “free strategy call”, right?

You Have To “Sell” The Free Strategy Call

A lot of people tend to get lazy here.

They think, just because they're giving away this free call and free deliverable that people are going to flock to it… they're not.

It's going to take time out of their day to talk to you, so you need to “sell” this free call just as hard as you would sell something that costs money.

A few things you can do are:

  • List out the features, benefits, and advantages of the deliverable.
  • Share some examples of deliverables you've done in the past.
  • Share testimonials.
  • Up the ante by offering the person $100 if they feel like you've wasted their time on the call.

Be Transparent & Qualify The Individuals

While you're selling the call, make sure you're 100% transparent – why are you giving away this customized plan for free?

Example: I do this to get clients. Now, I’m not going to be a pushy salesman, but I am going to ask you if you want to work together to execute the plan we come up with and I will need a Yes or a No on the call. There are no Maybes/Let Me Think about it… either of those will be considered a No, as I don’t have time to chase down Maybes and I will move onto the next person who IS ready.

Explain how the call will go: We’re going to spend 10 minutes talking about this, 10 on that, 35 on the other thing, and then I’ll ask if you want to work on your plan together.

Finally, clearly outline all the requirements individuals must meet before they schedule a call:

  • Revenue, # employees, home owner, spends $X on marketing already, etc. (whatever YOUR particular requirements are for your offer)
  • List the price of the service you're going to offer them. Make sure they know what it is and can afford it.

On The Call

Someone made it all the way through your funnel.

They've seen your content, requested your Lead Magnet, watched your Welcome Video, and signed up to chat with you… awesome!

Here's how the call can flow:

  • Small talk / discuss how the call is going to go
  • Before-After-Bridge
    • Before: Where are they now? (~10 min)
    • After: Where do they want to go? (~10 min)
      • Why? Why is that important to you? What will that do for you/your family/your business?
    • Bridge: The plan you build together to bring them from the before to the after (~40 min)
      • Create the deliverable together (Screenshare [Zoom])
  • “Judging” them the whole time
    • Do they sound like someone you want to work with?
    • Are they optimistic? Pessimistic?
    • Do they sound like they can afford your offer?
    • If you know someone isn’t a good fit, end the conversation there.
      • But, give them some freebies on the way out to “ease” the pain.
  • Do you want to work together on this plan?

That's it.

At this point, they will say “yes” or “no”.

Marketing Automation

By this point, you should understand the strategy and tactics behind the pages in the funnel. Now it's time to setup some automation to help “pull” people through it!

The key automation is the “post Lead Magnet request” automation.

Basically, you got them to opt-in for your Lead Magnet and now you have to get them to want to schedule a call with you.

This is the automation flow I recommend:

  • Day 1: Lead Magnet Delivery
  • Day 2: Strategy Call
  • Day 3: Content
  • Day 6: Strategy Call
  • Day 9: Content
  • Day 12: Content
  • Day 14: Strategy Call (last chance!)

The content you use is the content you created for the front-end of your funnel. This is why it's a good idea to have 3-5 pieces of content.

Also, I recommend including a P.S. line in your emails that links directly to the Strategy Call page.

How To Write Your Emails

The most important thing here is to be a human talking to another human. Yes! Be yourself.

You don't need to use any crazy copywriting tricks here.

Remember, people are trying to evaluate if they like you or not… so, if you're being all weird, sneaky, or salesy… people aren't going to like that.

That being said, you want to subtly include your qualifications, results, testimonials, etc.

Also, keep your emails short. No more than 5 sentences and link out to more info.

Examples:

Lead Magnet Delivery

Hi %FIRSTNAME%,

Click Here to download “How to start a new business in 8 weeks without wasting countless hours and blowing $1,000s of dollars”

Also, for those that meet the requirements, I’m designing customized Interest Driven Sales Funnel blueprints for FREE!

Interested? See if you qualify.

Cheers,
Nathan

Content

Hi %FIRSTNAME%,

Do you, or are you interested in advertising on Facebook?

We’ve spent over $1,000,000 on Facebook and have learned a LOT in the process…

Click here to see 3 of the biggest lessons we’ve learned to decrease Cost Per Action (CPA)

Cheers,
Nathan

P.S. Want to sit down with me for an hour to map out an Interest Driven Sales Funnel for your business? Click here (it’s free!)

Content

Hi %FIRSTNAME%,

No matter what your business model is, you should strive to have these 3 core funnels in your business.

One of our clients, Bryan, who owns a wellness clinic, incorporated these 3 funnels and the other day he sent me a screenshot where he generated $27k in only 5 days!

He continues to pull in $20k+ per week with these 3 funnels!

Click here to learn about the 3 core funnels every business needs to multiply revenue automatically

Cheers,
Nathan

P.S. Want to sit down with me for an hour to map out an Interest Driven Sales Funnel for your business? Click here (it’s free!)

Strategy Call

Hi %FIRSTNAME%,

Since you’re receiving emails from me, one can assume you’re trying to figure out if this whole sales funnel “thing” is right for you and your business…

So, how about this…

We take an hour together to map out a customized Interest Driven Sales Funnel for your business?

Assuming you meet the qualifications, the entire planning session is FREE!

Click here to see if you qualify and to sign up

Cheers,
Nathan

Strategy Call (Last Chance)

Alright %FIRSTNAME%,

My calendar is nearly full, so if you want to sit down with me for an hour to plan an entire Interest Driven Sales Funnel for your business…

You need to sign up now.

It will be a few months before I’m able to offer this opportunity again.

Best,
Nathan

Easy enough, right?!

You're just keeping in contact with them over a 2 week period, gently (and sometimes, not so gently) urging them to schedule a call with you.

Sending Cold Traffic & Retargeting Warm Traffic

By this time, you should have your funnel and automations ready to rock & roll…

All you need now is traffic!

There are about 8 million ways to drive traffic; however, we're going to discuss it in terms of Facebook Ads because it's pretty simple and it works.

2 Campaigns To Rule Them All

I recommend having 2 different campaigns:

  1. Initial Traffic
  2. Retargeting

The Initial Traffic campaign's main focus is bringing cold traffic into your content pieces, whether that's articles or videos. You should spend about 90% of your budget on this front-end traffic (at least at the start. You may drop it as low as 70% depending on how “viral” it goes).

The Retargeting campaign's main focus is on pulling warm traffic through your funnel. You will likely have two different objectives in this campaign:

  1. Pull people who have seen your content into your Opt-in Page
  2. Pull people who have requested your Lead Magnet into your Strategy Call Page

Ad Copy/Content

Just like the emails, be a human talking to another human, keep it short, include a CTA to more info.

Examples:

Cold traffic to Content Page (article):

Cold Traffic Facebook Ad Example

Cold traffic video to Opt-In Page:

Cold Traffic Facebook Ad Example 2

Warm traffic to Opt-In Page:

Warm Traffic Facebook Ad Example

Simple enough, right?!

Build This Funnel For Yourself!

I put together a 3.5 hour, step-by-step, video training course that covers the strategy, tactics, and technical elements so you can build this Get Clients Now – Client Acquisition Funnel System for yourself!

I leave nothing out!

3 Payment Options…

1) FREE – Join ClickFunnels through our affiliate link by clicking here. Then, forward your welcome email to [email protected] and let us know you want Lifetime Access to The Get Clients Now Funnel Course. We'll add you to the course ASAP!

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The Get Clients NOW! Funnel (Client Acquisition)2018-06-30T09:56:17+00:00

How We Reduced Customer Acquisition Cost By 52.8% With This Facebook Video Ads Retargeting Strategy

This Facebook Ads strategy is awesome because it can reduce customer acquisition cost by a metric ton!

Here's a campaign where we send traffic directly to a free + shipping book offer:

It costs us $16.63 to give away a free book following the direct approach. (if you're wondering, yes – we're profitable at that cost)

Now, once we employed the strategy I'm going to teach you in this post, we were able to drop our costs to…

Yup, $7.84!

That's a 52.8% decrease in customer acquisition cost!

And once we dial in ‘Days 7-9' a bit more, the cost should decrease even more!

Enough small talk, it's time to dive into how you can do this too!

Advanced Facebook Video Ads Retargeting Strategy

To execute this strategy properly, you need 2 or 3 videos.

These videos can be someone talking to a camera, B-roll with a voice-over or text, or a combination. Any video style can work, just keep your audience in mind… what type of videos do they like to watch?

These videos should be as long as is necessary and not a second longer. This could mean 30 seconds or maybe 8 minutes. This means no fancy logo intro or outro. Go straight into it. Get your message across and get out. People don't have time for fluff.

Your Videos Will Form A Funnel

Think of your Facebook Video Ads like a funnel…

Advanced Facebook Video Ads Retargeting Strategy - Funnel

People go in the top and come out the bottom as a paying customer.

  • TOF = Top Of Funnel
  • MOF = Middle Of Funnel
  • BOF = Bottom Of Funnel

TOF: Viral Video

This video serves as the entry point to the rest of your funnel, so it has to be good.

When I say “viral”, I don't mean 1,000,000+ view viral like the Squatty Potty video… I simply mean that it connects well with your intended audience.

Here are a few goals to shoot for on this TOF video:

  • Goal #1: Be entertaining/interesting AF (as fudge)
    • Top 3, 5, 7, 10 lists work well
    • Quick tips, tricks, or hacks also work well
  • Goal #2: Gauge topic interest
    • You need to find out who is actually interested in your topic and willing to spend at least 30 seconds watching a video about it
  • Goal #3: Ad relevance score of 9-10
    • After your ad has 500 impressions, Facebook will report a “Relevance Score” and you want yours to be a 9 or 10. By having a high relevance score, you'll be able to reach more people for less money… ie. a lower CPM (cost per thousand)
    • Note: Although Facebook reports the relevance score after 500 impressions, wait until you have 2,000+. If your relevance score isn't a 9 or 10, try different targeting options and/or create a new video
  • Goal #4: Subtly introduce your brand/company
    • You can introduce your brand/company in this video, but it has to be subtle

Example Ad Copy

Key Facebook Ad Settings

  • If you are including a link in your ad description or as a button, set your campaign objective to “Traffic”
  • If you do not have a link, set your campaign objective to “Engagement”
  • Why not “Video Views”? You can try this campaign objective; however, I haven't had good luck with it. My assumption is that these viewers aren't really paying attention to what they're watching and are un-engaged. Thus, while they're cheap views, they're also low quality

MOF: Product Intro

In this video, you will introduce your product/service to the audience that watched a percentage of your TOF video.

For the percentages, I typically choose 50%, unless it's really short (~30 sec) or really long (6+ min), then I'll do 75% and 25% respectively.

A couple video types that work well here are:

  • Product demonstrations
  • Customer testimonials

In this video, I recommend soft-selling the product/service… basically, tell them where to go if they want to learn more.

Example Ad Copy

Key Facebook Ad Settings

  • Set this campaign objective for conversions and focus on purchases.

BOF: Pitch

This video is optional.

If your TOF video does its job and only attracts people interested in your topic and if your MOF video does it's job of introducing and soft-selling your product/service – you might not need a BOF video.

You will show this video to the audience that watched a percentage of your MOF video. (same percentages as outlined above)

So, the people watching your BOF video have seen your TOF video AND your MOF video…  they know who you are and what you're offering. It's time to be direct.

In this video, you will tell them your offer, why they should act now (scarcity), and where to go to get it.

Example Ad Copy

Key Facebook Ad Settings

  • Set this campaign objective for conversions and focus on purchases.

How To Set It Up In Facebook Ads Manager

How We Reduced Customer Acquisition Cost By 52.8% With This Facebook Video Ads Retargeting Strategy2018-01-01T11:35:24+00:00

How To Your Boost Product Listing On Amazon With A Sales Funnel

I'll be the first to tell you that I am not a “professional” Amazon seller…

I have never really used Seller Central, nor do I know much about Amazon PPC or how to best optimize a listing…

But, I am partners with a few people that sell products on Amazon and occasionally we run campaigns, like what I'm about to show you in order to boost search rank and organic sales.

This strategy can work incredibly well for boosting your sales rank. You then show up near the top of the search results, which should lead to more organic sales, which leads to better rank, and the cycle continues.

The Strategy Behind This Tactic

The strategy behind this tactic is quite simple…

  1. Offer a massive discount
  2. Have the person search for a specific keyword in order to find and buy your product

That's it!

Enlightening, right?! ha.

A Few Key Notes

  • Your discount will have to be significant. You're asking the customer to jump through hoops… go to Amazon, search for your product, scroll through a few pages of similar products, find your product, buy your product, etc. You need to make it worth their time.
  • You will likely need to go after long tail keywords, where your product shows up on page 2 or 3 max. Don't make someone scroll through 10 pages trying to find your product… they're not going to do it and it will be a waste of both yours and their time.
    • What's a “long tail keyword”? Typically, a 2-4 word phrase that is specific to what you're selling. For example, “bike” would be considered short and “blue children's bike” would be long.

The Funnel

The funnel is a simple 2-step funnel where you capture the individual's contact information so you can send them your coupon code.

I recommend sending an email or two as well with the coupon code and instructions.

Click Here to get this funnel for FREE!

Step 1: Squeeze Page

Amazon Ranking Booster Funnel - Squeeze Page

Click Here to view a live version of this page

The copy should be pretty self-explanatory; however, here's a brief breakdown:

  • Headline and Sub-Headline that contains the name of the product and the offer
  • Image of the product (should match your Facebook ad image for congruency)
  • A few feature/benefit bullets (the bullets in the example are a bit long, try and keep them under 10 words each)
  • Explain why you're giving such a massive discount
  • Tell them what to expect and how to get their coupon (use screenshots)
    • Include several CTA (calls to action/buttons) so they can request the coupon
  • Close out with a simple scarcity timer

Click Here to get this funnel for FREE!

Step 2: Thank You Page

Amazon Ranking Booster Funnel - Thank You Page

Click Here To View A Live Version Of This Page

On the Thank You page, simply give them their coupon code, reiterate the instructions, and link to Amazon.com.

Click Here to get this funnel for FREE!

The Email

Amazon Ranking Booster Funnel - Email

It's a simple little email, so feel free to spruce it up with your logo, an image of the product, etc.

The point of the email is to “double-tap” the leads to ensure they get a chance to use the coupon code they requested.

Click Here to get this funnel for FREE!

The Ads

As often as is possible, I split test 2 ads and 2 tactics – so, 4 tests running at once.

I let the ad reach get to 2,000 prior to making any decisions. (spend $5-$10 per day, per ad when testing. If it works, spend more)

If the ad hasn't made any sales, kill it.

For the ads that have made sales, I let them run until there is statistical significance between which ad is best.

Image vs. Video

Sometimes, images outperform videos and vice-versa… so, I try both when possible.

If I don't have a video, I do two images – one of just the product on a white background, the other with the product in use.

Funnel vs. Direct

I also split test sending people to the funnel we built vs. directly to Amazon.

I optimize my funnel ads for Leads and my direct ads for Clicks.

This first one is what my typical “funnel” ads looks like. Note: I will have two of them… same copy, different image/video.

This second one is what my typical “direct” ads look like. And, like the funnel ads, I'll split test a different image/video too.

* Note: That Amazon link is an affiliate link with the appropriate tag and it links to Amazon.com's homepage. This way, people have to search for your product. 

Targeting

I target broad – basically, anyone that might have some kind of interest in my product, but…

I layer interests to include Amazon.com:

How To Layer Your Interests On Facebook

Simply click the “Narrow Further” option and add “Amazon.com”.

Tracking

Unfortunately, Amazon likes their data and tends not to share it… so, we have to work within some constraints, but this is how I track my results.

Track Sales Via Amazon Associates

Amazon Associates is Amazon's affiliate program and it allows you to create unique tags to apply to your affiliate links.

You're then able to run reports for individual tags to see which tags are performing best.

So, for each ad you will want to apply a different tag to your affiliate link. (make sure you write down what tag goes with what ad)

Example:

  • Ad 1 = tag1-20
  • Ad 2 = tag2-20
  • Ad 3 = tag3-20
  • Ad 4 = tag4-20

Now, when you login to your Amazon Associates account and run your reports, you'll be able to see which tags have made sales – and, as such, which ads have made sales.

Track Sales Rank With DataHawk (or any other ASIN/keyword tracker)

The next metric you should track is your sales rank… this way you can judge if your efforts are working.

There are a million tools on the market that can do this; however, the one I use is DataHawk. They have a free tier and their paid plans are very reasonable.

Give It 3-5 Days

I'll close out with this… give this strategy 3-5 days to take hold.

The tracking tools only update once or twice a day, so your data will almost always be delayed.

Plus, it can take a little bit of time for Amazon's algorithm to “see” the movement on your listing.

So, I urge you to just set it up and then don't look at anything for the first 3 days!

How To Your Boost Product Listing On Amazon With A Sales Funnel2017-12-15T19:37:09+00:00

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