Nathan

About Nathan

This author has not yet filled in any details.
So far Nathan has created 585 blog entries.

The Get Clients NOW! Funnel (Client Acquisition)

Do you sell high-end services, coaching, or consulting?

If so, there's a funnel to make the client acquisition process as smooth as butter!

I call it the "Get Clients NOW!" funnel; by utilizing proven strategies and tactics in combination with marketing automation and retargeting, you'll have more clients than you know what to do with!

Here's the funnel:

The Get Clients Now Client Acquisition Funnel

This post explains the strategy and tactics behind this funnel in great detail. And, if you need help with the technical side of things, there's over 3.5 hours of step-by-step video instruction.

Pre-Funnel Implementation

Before we can go out and build our funnel, we need to take time to answer some basic, but very important questions like...

  • Who are my customers?
  • What am I going to sell them?

So, let's figure out how to answer these questions!

Who Are My Customers?

It always amazes me how many people skip this step and jump straight into their product or service...

If you don't know who you're trying to reach... how are you going to be able to formulate an offer that fits their needs?

You can't.

Here are some things to think about:

  • Who do you want to work with?
    • Demographics
    • Profession
    • Interests
    • Requirements/Qualifications
  • How much do you want to make each year?
    • Annual Revenue Goal / Cost of Service = # of Clients Needed
      • Can you realistically service that many people?
      • Are there that many people to begin with?
      • Can that many people afford it?

Please think through all of these questions and come up with answers for them as it will help you tremendously in the long run.

Also, if you want more on Customer Avatars, please check out these two articles:

What Am I Going To Sell Them?

In the past, I really struggled with this question...

Since I provide digital marketing services, there's soooo much I can offer - websites, funnels, autoresponders, paid traffic, SEO, etc...

The problem is, when I offer "everything", people get overwhelmed and can't make a decision. Heck, I get overwhelmed because every job winds up being 100% customized, which makes it incredibly time consuming and nearly impossible to scale.

To save you from the pain I've felt for years, you need to take the time NOW to figure out what you're going to offer.

Productized Services

What you want to offer people is a productized service.

A productized service is a service that includes clearly defined deliverables at a set price.

Some very common ones:

  • Haircut
  • Lawn Mowing
  • Massage
  • Botox
  • Teeth Cleaning
  • Fiverr

If you need more, simply Google "productized services examples".

Productized services create a win-win-win scenario:

  • You don't have to offer quotes or do any sort of negotiation - it is what it is
  • Your client knows exactly what they're getting ahead of time
  • Your life is easier because you know what you have to produce, allowing you the opportunity to develop systems to produce your deliverables faster, cheaper, and at scale.

Productized Services Development

One of the best ways I've found to come up with a productized service is by filling in the blanks for this questions:

I do X, which includes A, B, and C. It costs Y and will be done in Z.

  • X = Name of your service
  • A, B, C, D, E... = Deliverables
  • Y = Cost of Service
  • Z = Timeframe

Example: I build Interest Driven Sales Funnels which includes strategy sessions, marketing automation development, 3 micro sales funnels, and 1 month of Facebook Ads management. It costs $5,000 and will be done in 8 weeks.

Once you have this high-level statement answered, you can break it down into more detail to truly outline the entire offer.

Content Pages/Videos

At this time, you should know who your customers are and what you're going to sell them.

Now, we need to "backwards plan" how to sell it to them.

The Content Pages are the first piece to this plan and their main purpose is to:

  • Pre-qualify and warm your audience
  • Position you as an authority

You will want 3-5 pieces of content to start as this will provide more angles and give you the opportunity to retarget and create automations.

You can produce articles and/or videos.

What Type Of Content?

This should go without saying, but the content you produce here needs to be good. It represents you and your business, so don't take any shortcuts.

The type of content that works best here are:

  • How-to, tips, tricks, hacks, etc. - Quick wins (get people results in advance)
  • Interesting facts/listicles

Try and keep your content 3-5 minutes in length (read time/video), although longer can work well too.

You want your content to go "viral". Now, I don't mean like 8 million views viral, but viral in the sense that people in the audience your targeting LOVE it and click share, leave comments, etc.

Within your content, you want to place Calls-To-Action (CTAs) to move people toward your Lead Magnet and/or Strategy Call.

Example content titles for my Interest Driven Sales Funnel Service:

  • 3 simple ways to decrease CPA within Facebook ads in only 5 minutes
  • The 3 core funnels every business needs to multiply revenue automatically
  • Snag my top converting autoresponder series and configure it for your business in less than 20 minutes

Lead Magnet / Opt-in Page

As alluded to above, the content will "push" people toward your Lead Magnet / Opt-in / Squeeze page.

By offering a Lead Magnet, you can capture individuals' contact information to begin sending emails, text messages, and phone calls.

Of course, people don't just randomly pass out their contact info, so your Lead Magnet needs to be something people actually want - ie. it needs to be good.

Lead Magnets are typically 1-10 page PDF documents that are mini-guides, checklists, cheat sheets, frameworks, blueprints, flowcharts, etc.

They provide the high level strategy and tactics. (Give away the What and Why; sell the How)

Your Lead Magnet must also pre-sell your offer and your free strategy call.

How To Create The Perfect Lead Magnet

One of the key elements to having a successful Lead Magnet is title.

To ensure you have a great title, follow one of these formulas:

  • How to do [key improvement] in [amount of time] without [main pain point]
    • How to start a new business in 8 weeks without wasting countless hours and blowing $1,000s of dollars
  • X steps to [key improvement] in [amount of time] without [main pain point]
    • 8 steps to doubling your business in 56 days without becoming a full-time digital marketer

The content of your Lead Magnet can follow this flow:

  • Intro / Problem
    • Relate to your prospect
    • Present yourself as an authority… how’d you figure this out?
  • Give The Solution (whatever you promised)
    • Sections and Sub-sections
  • “Pitch” The Free Strategy Session

Lead Magnet Example:

  • Intro / Problem
    • So many guru strategies, spent 2 years floundering, lost everything, had to get a job, kept at it, figured out The Interest Driven Sales Funnel Strategy, quit my job, livin’ the dream!
  • Give The Solution (whatever you promised)
    • Master ClickFunnels
      • Types of funnels for different products/services
      • Results
    • Master ActiveCampaign
      • Types of automations
      • Fill-in-the-blank series
    • Master Facebook Ads
      • Types of campaigns
      • 3 key strategies for decreasing customer acquisition costs
  • “Pitch” The Free Strategy Session
    • Want to spend an hour with me to develop a customized Interest Driven Sales Funnel Plan for your business? It’s FREE!

The Welcome Page

Here's the deal, most people aren't going to consume your Lead Magnet... which, kinda sucks because you need people to consume it so they know you're the one they want to do business with.

The Welcome Page essentially "forces" people to consume your Lead Magnet!

On this page, you will want to include a video that contains the same information as your Lead Magnet and follows the same flow (intro, solution, pitch).

There is no time limit for this video. Make it as long as it takes to convey your message.

The Free Strategy Call

This is it, the #1 goal of the funnel - get people on the phone with you!

Here's the deal, you don't actually want to call this a "Free Strategy Call" - it's too vague and comes across as "sales call". No one wants to hop on a sales call with you.

So, on this call, you're going to give the individual something, ie. a deliverable - personalized/customized blueprint/plan/framework/etc.

Examples:

  • Free sales funnel blueprint to fit YOUR business
  • Free 30 day, metabolic optimization plan that fits YOUR unique body
  • Free, YOUR top 5-10 financial adjustments that will save you the most in retirement

That sounds better than a "free strategy call", right?

You Have To "Sell" The Free Strategy Call

A lot of people tend to get lazy here.

They think, just because they're giving away this free call and free deliverable that people are going to flock to it... they're not.

It's going to take time out of their day to talk to you, so you need to "sell" this free call just as hard as you would sell something that costs money.

A few things you can do are:

  • List out the features, benefits, and advantages of the deliverable.
  • Share some examples of deliverables you've done in the past.
  • Share testimonials.
  • Up the ante by offering the person $100 if they feel like you've wasted their time on the call.

Be Transparent & Qualify The Individuals

While you're selling the call, make sure you're 100% transparent - why are you giving away this customized plan for free?

Example: I do this to get clients. Now, I’m not going to be a pushy salesman, but I am going to ask you if you want to work together to execute the plan we come up with and I will need a Yes or a No on the call. There are no Maybes/Let Me Think about it… either of those will be considered a No, as I don’t have time to chase down Maybes and I will move onto the next person who IS ready.

Explain how the call will go: We’re going to spend 10 minutes talking about this, 10 on that, 35 on the other thing, and then I’ll ask if you want to work on your plan together.

Finally, clearly outline all the requirements individuals must meet before they schedule a call:

  • Revenue, # employees, home owner, spends $X on marketing already, etc. (whatever YOUR particular requirements are for your offer)
  • List the price of the service you're going to offer them. Make sure they know what it is and can afford it.

On The Call

Someone made it all the way through your funnel.

They've seen your content, requested your Lead Magnet, watched your Welcome Video, and signed up to chat with you... awesome!

Here's how the call can flow:

  • Small talk / discuss how the call is going to go
  • Before-After-Bridge
    • Before: Where are they now? (~10 min)
    • After: Where do they want to go? (~10 min)
      • Why? Why is that important to you? What will that do for you/your family/your business?
    • Bridge: The plan you build together to bring them from the before to the after (~40 min)
      • Create the deliverable together (Screenshare [Zoom])
  • “Judging” them the whole time
    • Do they sound like someone you want to work with?
    • Are they optimistic? Pessimistic?
    • Do they sound like they can afford your offer?
    • If you know someone isn’t a good fit, end the conversation there.
      • But, give them some freebies on the way out to “ease” the pain.
  • Do you want to work together on this plan?

That's it.

At this point, they will say "yes" or "no".

Marketing Automation

By this point, you should understand the strategy and tactics behind the pages in the funnel. Now it's time to setup some automation to help "pull" people through it!

The key automation is the "post Lead Magnet request" automation.

Basically, you got them to opt-in for your Lead Magnet and now you have to get them to want to schedule a call with you.

This is the automation flow I recommend:

  • Day 1: Lead Magnet Delivery
  • Day 2: Strategy Call
  • Day 3: Content
  • Day 6: Strategy Call
  • Day 9: Content
  • Day 12: Content
  • Day 14: Strategy Call (last chance!)

The content you use is the content you created for the front-end of your funnel. This is why it's a good idea to have 3-5 pieces of content.

Also, I recommend including a P.S. line in your emails that links directly to the Strategy Call page.

How To Write Your Emails

The most important thing here is to be a human talking to another human. Yes! Be yourself.

You don't need to use any crazy copywriting tricks here.

Remember, people are trying to evaluate if they like you or not... so, if you're being all weird, sneaky, or salesy... people aren't going to like that.

That being said, you want to subtly include your qualifications, results, testimonials, etc.

Also, keep your emails short. No more than 5 sentences and link out to more info.

Examples:

Lead Magnet Delivery

Hi %FIRSTNAME%,

Click Here to download “How to start a new business in 8 weeks without wasting countless hours and blowing $1,000s of dollars”

Also, for those that meet the requirements, I’m designing customized Interest Driven Sales Funnel blueprints for FREE!

Interested? See if you qualify.

Cheers,
Nathan

Content

Hi %FIRSTNAME%,

Do you, or are you interested in advertising on Facebook?

We’ve spent over $1,000,000 on Facebook and have learned a LOT in the process…

Click here to see 3 of the biggest lessons we’ve learned to decrease Cost Per Action (CPA)

Cheers,
Nathan

P.S. Want to sit down with me for an hour to map out an Interest Driven Sales Funnel for your business? Click here (it’s free!)

Content

Hi %FIRSTNAME%,

No matter what your business model is, you should strive to have these 3 core funnels in your business.

One of our clients, Bryan, who owns a wellness clinic, incorporated these 3 funnels and the other day he sent me a screenshot where he generated $27k in only 5 days!

He continues to pull in $20k+ per week with these 3 funnels!

Click here to learn about the 3 core funnels every business needs to multiply revenue automatically

Cheers,
Nathan

P.S. Want to sit down with me for an hour to map out an Interest Driven Sales Funnel for your business? Click here (it’s free!)

Strategy Call

Hi %FIRSTNAME%,

Since you’re receiving emails from me, one can assume you’re trying to figure out if this whole sales funnel “thing” is right for you and your business…

So, how about this…

We take an hour together to map out a customized Interest Driven Sales Funnel for your business?

Assuming you meet the qualifications, the entire planning session is FREE!

Click here to see if you qualify and to sign up

Cheers,
Nathan

Strategy Call (Last Chance)

Alright %FIRSTNAME%,

My calendar is nearly full, so if you want to sit down with me for an hour to plan an entire Interest Driven Sales Funnel for your business…

You need to sign up now.

It will be a few months before I’m able to offer this opportunity again.

Best,
Nathan

Easy enough, right?!

You're just keeping in contact with them over a 2 week period, gently (and sometimes, not so gently) urging them to schedule a call with you.

Sending Cold Traffic & Retargeting Warm Traffic

By this time, you should have your funnel and automations ready to rock & roll...

All you need now is traffic!

There are about 8 million ways to drive traffic; however, we're going to discuss it in terms of Facebook Ads because it's pretty simple and it works.

2 Campaigns To Rule Them All

I recommend having 2 different campaigns:

  1. Initial Traffic
  2. Retargeting

The Initial Traffic campaign's main focus is bringing cold traffic into your content pieces, whether that's articles or videos. You should spend about 90% of your budget on this front-end traffic (at least at the start. You may drop it as low as 70% depending on how "viral" it goes).

The Retargeting campaign's main focus is on pulling warm traffic through your funnel. You will likely have two different objectives in this campaign:

  1. Pull people who have seen your content into your Opt-in Page
  2. Pull people who have requested your Lead Magnet into your Strategy Call Page

Ad Copy/Content

Just like the emails, be a human talking to another human, keep it short, include a CTA to more info.

Examples:

Cold traffic to Content Page (article):

Cold Traffic Facebook Ad Example

Cold traffic video to Opt-In Page:

Cold Traffic Facebook Ad Example 2

Warm traffic to Opt-In Page:

Warm Traffic Facebook Ad Example

Simple enough, right?!

Build This Funnel For Yourself!

I put together a 3.5 hour, step-by-step, video training course that covers the strategy, tactics, and technical elements so you can build this Get Clients Now - Client Acquisition Funnel System for yourself!

I leave nothing out!

To get instant access to this training, simply join The Sales Funnel Training Vault!

Click Here To Learn About The Vault!

 

The Get Clients NOW! Funnel (Client Acquisition) 2018-02-02T01:21:37+00:00

How We Reduced Customer Acquisition Cost By 52.8% With This Facebook Video Ads Retargeting Strategy

This Facebook Ads strategy is awesome because it can reduce customer acquisition cost by a metric ton!

Here's a campaign where we send traffic directly to a free + shipping book offer:

It costs us $16.63 to give away a free book following the direct approach. (if you're wondering, yes - we're profitable at that cost)

Now, once we employed the strategy I'm going to teach you in this post, we were able to drop our costs to...

Yup, $7.84!

That's a 52.8% decrease in customer acquisition cost!

And once we dial in 'Days 7-9' a bit more, the cost should decrease even more!

Enough small talk, it's time to dive into how you can do this too!

Advanced Facebook Video Ads Retargeting Strategy

To execute this strategy properly, you need 2 or 3 videos.

These videos can be someone talking to a camera, B-roll with a voice-over or text, or a combination. Any video style can work, just keep your audience in mind... what type of videos do they like to watch?

These videos should be as long as is necessary and not a second longer. This could mean 30 seconds or maybe 8 minutes. This means no fancy logo intro or outro. Go straight into it. Get your message across and get out. People don't have time for fluff.

Your Videos Will Form A Funnel

Think of your Facebook Video Ads like a funnel...

Advanced Facebook Video Ads Retargeting Strategy - Funnel

People go in the top and come out the bottom as a paying customer.

  • TOF = Top Of Funnel
  • MOF = Middle Of Funnel
  • BOF = Bottom Of Funnel

TOF: Viral Video

This video serves as the entry point to the rest of your funnel, so it has to be good.

When I say "viral", I don't mean 1,000,000+ view viral like the Squatty Potty video... I simply mean that it connects well with your intended audience.

Here are a few goals to shoot for on this TOF video:

  • Goal #1: Be entertaining/interesting AF (as fudge)
    • Top 3, 5, 7, 10 lists work well
    • Quick tips, tricks, or hacks also work well
  • Goal #2: Gauge topic interest
    • You need to find out who is actually interested in your topic and willing to spend at least 30 seconds watching a video about it
  • Goal #3: Ad relevance score of 9-10
    • After your ad has 500 impressions, Facebook will report a "Relevance Score" and you want yours to be a 9 or 10. By having a high relevance score, you'll be able to reach more people for less money... ie. a lower CPM (cost per thousand)
    • Note: Although Facebook reports the relevance score after 500 impressions, wait until you have 2,000+. If your relevance score isn't a 9 or 10, try different targeting options and/or create a new video
  • Goal #4: Subtly introduce your brand/company
    • You can introduce your brand/company in this video, but it has to be subtle

Example Ad Copy

Key Facebook Ad Settings

  • If you are including a link in your ad description or as a button, set your campaign objective to "Traffic"
  • If you do not have a link, set your campaign objective to "Engagement"
  • Why not "Video Views"? You can try this campaign objective; however, I haven't had good luck with it. My assumption is that these viewers aren't really paying attention to what they're watching and are un-engaged. Thus, while they're cheap views, they're also low quality

MOF: Product Intro

In this video, you will introduce your product/service to the audience that watched a percentage of your TOF video.

For the percentages, I typically choose 50%, unless it's really short (~30 sec) or really long (6+ min), then I'll do 75% and 25% respectively.

A couple video types that work well here are:

  • Product demonstrations
  • Customer testimonials

In this video, I recommend soft-selling the product/service... basically, tell them where to go if they want to learn more.

Example Ad Copy

Key Facebook Ad Settings

  • Set this campaign objective for conversions and focus on purchases.

BOF: Pitch

This video is optional.

If your TOF video does its job and only attracts people interested in your topic and if your MOF video does it's job of introducing and soft-selling your product/service - you might not need a BOF video.

You will show this video to the audience that watched a percentage of your MOF video. (same percentages as outlined above)

So, the people watching your BOF video have seen your TOF video AND your MOF video...  they know who you are and what you're offering. It's time to be direct.

In this video, you will tell them your offer, why they should act now (scarcity), and where to go to get it.

Example Ad Copy

Key Facebook Ad Settings

  • Set this campaign objective for conversions and focus on purchases.

How To Set It Up In Facebook Ads Manager

How We Reduced Customer Acquisition Cost By 52.8% With This Facebook Video Ads Retargeting Strategy 2018-01-01T11:35:24+00:00

How To Your Boost Product Listing On Amazon With A Sales Funnel

I'll be the first to tell you that I am not a "professional" Amazon seller...

I have never really used Seller Central, nor do I know much about Amazon PPC or how to best optimize a listing...

But, I am partners with a few people that sell products on Amazon and occasionally we run campaigns, like what I'm about to show you in order to boost search rank and organic sales.

This strategy can work incredibly well for boosting your sales rank. You then show up near the top of the search results, which should lead to more organic sales, which leads to better rank, and the cycle continues.

The Strategy Behind This Tactic

The strategy behind this tactic is quite simple...

  1. Offer a massive discount
  2. Have the person search for a specific keyword in order to find and buy your product

That's it!

Enlightening, right?! ha.

A Few Key Notes

  • Your discount will have to be significant. You're asking the customer to jump through hoops... go to Amazon, search for your product, scroll through a few pages of similar products, find your product, buy your product, etc. You need to make it worth their time.
  • You will likely need to go after long tail keywords, where your product shows up on page 2 or 3 max. Don't make someone scroll through 10 pages trying to find your product... they're not going to do it and it will be a waste of both yours and their time.
    • What's a "long tail keyword"? Typically, a 2-4 word phrase that is specific to what you're selling. For example, "bike" would be considered short and "blue children's bike" would be long.

The Funnel

The funnel is a simple 2-step funnel where you capture the individual's contact information so you can send them your coupon code.

I recommend sending an email or two as well with the coupon code and instructions.

Click Here to get this funnel for FREE!

Step 1: Squeeze Page

Amazon Ranking Booster Funnel - Squeeze Page

Click Here to view a live version of this page

The copy should be pretty self-explanatory; however, here's a brief breakdown:

  • Headline and Sub-Headline that contains the name of the product and the offer
  • Image of the product (should match your Facebook ad image for congruency)
  • A few feature/benefit bullets (the bullets in the example are a bit long, try and keep them under 10 words each)
  • Explain why you're giving such a massive discount
  • Tell them what to expect and how to get their coupon (use screenshots)
    • Include several CTA (calls to action/buttons) so they can request the coupon
  • Close out with a simple scarcity timer

Click Here to get this funnel for FREE!

Step 2: Thank You Page

Amazon Ranking Booster Funnel - Thank You Page

Click Here To View A Live Version Of This Page

On the Thank You page, simply give them their coupon code, reiterate the instructions, and link to Amazon.com.

Click Here to get this funnel for FREE!

The Email

Amazon Ranking Booster Funnel - Email

It's a simple little email, so feel free to spruce it up with your logo, an image of the product, etc.

The point of the email is to "double-tap" the leads to ensure they get a chance to use the coupon code they requested.

Click Here to get this funnel for FREE!

The Ads

As often as is possible, I split test 2 ads and 2 tactics - so, 4 tests running at once.

I let the ad reach get to 2,000 prior to making any decisions. (spend $5-$10 per day, per ad when testing. If it works, spend more)

If the ad hasn't made any sales, kill it.

For the ads that have made sales, I let them run until there is statistical significance between which ad is best.

Image vs. Video

Sometimes, images outperform videos and vice-versa... so, I try both when possible.

If I don't have a video, I do two images - one of just the product on a white background, the other with the product in use.

Funnel vs. Direct

I also split test sending people to the funnel we built vs. directly to Amazon.

I optimize my funnel ads for Leads and my direct ads for Clicks.

This first one is what my typical "funnel" ads looks like. Note: I will have two of them... same copy, different image/video.

This second one is what my typical "direct" ads look like. And, like the funnel ads, I'll split test a different image/video too.

* Note: That Amazon link is an affiliate link with the appropriate tag and it links to Amazon.com's homepage. This way, people have to search for your product. 

Targeting

I target broad - basically, anyone that might have some kind of interest in my product, but...

I layer interests to include Amazon.com:

How To Layer Your Interests On Facebook

Simply click the "Narrow Further" option and add "Amazon.com".

Tracking

Unfortunately, Amazon likes their data and tends not to share it... so, we have to work within some constraints, but this is how I track my results.

Track Sales Via Amazon Associates

Amazon Associates is Amazon's affiliate program and it allows you to create unique tags to apply to your affiliate links.

You're then able to run reports for individual tags to see which tags are performing best.

So, for each ad you will want to apply a different tag to your affiliate link. (make sure you write down what tag goes with what ad)

Example:

  • Ad 1 = tag1-20
  • Ad 2 = tag2-20
  • Ad 3 = tag3-20
  • Ad 4 = tag4-20

Now, when you login to your Amazon Associates account and run your reports, you'll be able to see which tags have made sales - and, as such, which ads have made sales.

Track Sales Rank With DataHawk (or any other ASIN/keyword tracker)

The next metric you should track is your sales rank... this way you can judge if your efforts are working.

There are a million tools on the market that can do this; however, the one I use is DataHawk. They have a free tier and their paid plans are very reasonable.

Give It 3-5 Days

I'll close out with this... give this strategy 3-5 days to take hold.

The tracking tools only update once or twice a day, so your data will almost always be delayed.

Plus, it can take a little bit of time for Amazon's algorithm to "see" the movement on your listing.

So, I urge you to just set it up and then don't look at anything for the first 3 days!

How To Your Boost Product Listing On Amazon With A Sales Funnel 2017-12-15T19:37:09+00:00

4 Simple Steps To Build A Business With Sales Funnels

I failed you.

Somewhere along the way, I led you astray.

Unintentionally, I made it sound like all you had to do was build a random sales funnel, throw $10 at it, and you would become rich.

Allow me to clarify, THIS ISN'T GOING TO HAPPEN!!

You will NOT get rich sending some traffic to a sales funnel you put together in an hour.

IT'S NOT GOING TO HAPPEN!

Even if you spend 10 hours of your life building sales funnels and spend some money on traffic... you STILL WON'T get rich!

While technically, this sales funnel "stuff" is as easy as its ever been...

It's still, strategically and executionally, VERY DIFFICULT!

By building random sales funnels with very little rhyme or reason other than thinking the product will sell...

YOU WILL FAIL 99% OF THE TIME!

YOU WILL FAIL 99% OF THE TIME!

Yes, I typed it twice because you need to see that stat.

That's what you have to look forward to when you spray and pray funnels across the web.

Scary, right?

If a 99% failure rate doesn't scare the crap out of you, then I think you should leave my site because you're not going to "get" what I'm about to share with you.

What I'm about to unveil is how you can decrease your chance of failure from 99% to say 20%... and, that's only if you stop trying.

If you do not give up, success in some form or another is imminent.

To quote the great Albert Einstein...

You Never Fail Until You Stop Trying - Albert Einstein

Mindset: I'm Building A Business, Not Funnels

Some people get this, some don't... and it's OK if you don't.

You hear sales funnels are freakin' awesome, which is totally true... so, you hop in without much clue. (hey, that rhymes!)

As addressed in the intro, building random sales funnels rarely ever works.

You need a plan. You need to be methodical. You need to see the bigger picture.

The bigger picture? You are going to build a business.

A business, for all intents and purposes, consists of two things:

  • Products and/or services to sell
  • Someone to buy those products/services, ie. customers

That's it.

Sales funnels then, are simply a means to connect your customers with your products/services.

Sales funnels are just a tool. If you don't have something to sell and someone to buy what you're selling, things aren't going to work out very well.

The question you should always be trying to answer is: "How can I best serve my customers?" (ie. what can I sell to my customers that will help them)

Once you have that answer, and only once you have that answer, can you ask yourself, "What funnel should I build?"

I'm Prepared To Invest Money & Time

Since you're building a business, you can expect to invest money and time.

It's not much money. You don't have to purchase a building. You don't have to hire employees. You don't have to buy inventory.

All you need are a few tools and money for ads. You're looking at about $500/mo to start.

Regarding time, it's going to take, at minimum, an hour or two a day, 6-7 days a week.

You will need to spend time learning the tools of the trade. You will need to spend time building funnels, running ads, and developing advanced automations. You will need to test and tweak, and test and tweak, and test and tweak... forever.

This is a commitment.

As I said in the intro, you're not going to be able to spend an hour building a funnel, and get rich. It doesn't happen that way.

With all that being said, are you prepared to invest the money ($500+/mo) and time (1-2 hours/day) required to find success?

  • No? - You can stop reading this post and don't fret, there are a million business models out there and I'm confident one will be a good fit for you.
  • Yes! - Read on...

Step 1: Pick Your Audience/Niche

I see most failure occur right here at Step 1.

And, if you fail this step, you're pretty much guaranteed to fail all subsequent steps too.

Obviously, this makes this step incredibly important.

#1 Reason For Failure?

Why are so many people failing this step?

Because, they're not doing it!

It's as simple as that.

Instead of picking an audience/niche first, they're picking products/services first... which is the wrong order! (you need to be able to build your lists (see next section))

Please take this step seriously!

What Makes This Step Important?

One word, lists.

You've heard having an email list is important because you "own" that list and you can reach out to your leads and customers whenever you want.

But, there are other lists besides email lists...

There are audience or retargeting lists, phone lists, Facebook Messenger lists, and direct mail lists that you can take advantage of as well.

By having a defined audience/niche, you can grow these lists and make different offers to them time and again.

Whereas, if you don't have a defined audience/niche, your lists won't have any pattern or consistency which makes it incredibly hard to follow up with other offers.

How To Pick Your Audience/Niche

There are a bunch of ways to do this and I don't care how you do it, just so long as you pick one.

This is how I do it... I pick a topic/niche I am personally interested in and that I've purchased products for. That's it.

I figure, if it's something I care about and buy stuff for, there's gotta be at least 1,000 other people in this country/world that also care and buy stuff. And, you can make good money off of only 1,000 people.

Step 2: Build A Break Even Funnel

This is the hardest part.

You need to get ONE funnel that allows you to acquire new customers for free, ie. you put $1 in and get $1+ back out.

There are many methods and funnel models you can use to accomplish this. This post goes into detail on how to select the right funnel: What Kind Of Sales Funnel Should I Build?

If you don't want to read that post right now, the bottom line is this - you can build a break even funnel with a Front-End or Trip Wire Funnel, Webinar Funnel, Product Launch Funnel, Application Funnel, etc... any funnel model can be used to create a break even funnel. It all comes down to what you're offering and who you're offering it to.

For example, you could have a front-end/tripwire funnel where you give away your book for free and the customer pays for shipping. You then "beef up" the offer with an order bump and One-Time-Offers (OTO) for an audio version and complementary training. This way, you can cover the costs to print the book and acquire the customer (ad spend). Russell Brunson is a master of the book funnel.

Or, you can have a webinar that converts cold traffic into buyers of your $500+ offer. Dan Henry started with a webinar funnel which turned into a million dollar business in less than 5 months.

Or, you can drive massive amounts of people to your physical location with a simple 2-Step funnel.

The point is, all the funnel models can work as your initial break even funnel. You simply have to figure out which model works for your audience and offer and make it happen.

Really Freakin' Close...

Depending on your audience/niche/offerings, it can be really hard to build a break even funnel.

Maybe you're able to build one where every dollar you put in, you get $0.90 back.

This might be OK.

You're still acquiring customers. You're still building your lists. You're still growing your business.

You simply have to make up the difference on the backend - ie. you have to sell to them again, and again, and again.

A Funnel A Day For 2 Weeks

To give you an idea of the intensity it can take to build a break even funnel...

While building AliExpress sales funnels...

I once spent 2 weeks straight, 14 days, launching a funnel a day... I did not sleep until I launched my funnel for the day...

  • 7 of them completely failed, 0 sales.
  • 6 of them made some sales, nothing significant.
  • 1 hit. That's a 7% success rate.

To clarify, this wasn't a "million dollar funnel" hit... it was a "just above break even" hit ($1 in, $1.20ish out).

During this testing phase, I spent about $1,200 on ad spend and made about $550 back... I "lost" $650 doing this, but gained a break even funnel, found 6 funnels that kinda worked, and grew my audience and email lists in the process. (why it's important to decide on one audience/niche)

I took the 6 funnels that made some sales, tweaked them a little bit, and put them into the back-end of my break even funnel, ie. I retargeted my audience and pushed people to those funnels via email automation.

I've since launched other funnels/offers to this audience. Some have done well, others have failed entirely - but, it's been much cheaper to test these new funnels because I have my own audiences now!

By showing you this example, I'm hoping you can see that this is going to take time, money, methodical testing and tweaking, and that it's not as simple as launching a few random funnels in random niches and throwing $20 at some ads... it can take a lot of work... but, once you have it... man, it is worth it!

Step 3: Scale

Once you have your first break even funnel, it's time to scale!

There are several ways to scale and I'll outline a few here.

Scale Wide

I alluded to this scaling strategy in the "A Funnel A Day For 2 Weeks" section above.

It works by making more similar offers with similar funnels. Basically, you clone the funnel, swap out the products, and hit publish.

You typically scale wide with front-end/tripwire funnels that sell cheaper products, but you can also scale wide with lead gen funnels where you have multiple services you want people to see.

Scale Deep

To scale deep, you need different products and services at differing price points and value.

Scaling deep will also require multiple funnel models. For example:

  • You may have a front-end/tripwire funnel that sells a book for $7.95 and a few digital resources for between $10-$300. Let's say this is your break even funnel.
  • Then, you may have a webinar funnel that sells a $2,500 master class.
  • Finally, you may have an application funnel that sells access to a $10,000 mastermind.

This is what's called a Value Ladder and I highly recommend you read this post about them: How To Create A value Ladder For Your Business

Scale Wide & Deep

Scaling both wide (multiple products on the same tier/same funnel model) and deep (multiple tiers of products/different funnel models) is the optimal scenario; however, you're not going to get there in one day...

It will take months, if not years to truly build out your business.

However, ultimately - this is what you're going for.

Retargeting & Automations

I want to quickly point out that no matter how you scale, you need to connect ALL your funnels together via retargeting and automations.

You should be building a HUGE "macro" sales funnel that brings people in, builds a relationship, and makes multiple, different offers to them... mostly on autopilot.

I call my "macro" sales funnel strategy - The Interest Driven Sales Funnel. (<< blog post series I highly recommend reading)

Step 4: Build A Brand-Brand

This is optional.

If you have several sales funnels that are all sustaining themselves and turning a profit... congrats! You've done it!

However, if you want to turn your sales funnels into something more, then you may want to build a brand-brand around them.

What do I mean by brand-brand?

Well, you should have a "brand" when you start... logo, color scheme, personality, etc. This way, everything is uniform. However, I don't consider that a brand-brand.

A true brand is known.

Think about Nike, everyone knows what they represent - sports.

Conversely, think about the last blanket you purchased. Unless you know things about blanket brands... you probably have no idea who made it even though they have a logo and color scheme.

How To Build A Brand-Brand

This is a massive topic that I can't possibly cover here or we'd be here for years.

However, for the 30,000 ft view of how to build a brand-brand, you need to gain authority.

How do you gain authority?

Amazing "content".

This "content" can be in the form of blog posts or videos or podcasts or even the products/services themselves.

You have to become the G.O.A.T. in your niche. (Greatest Of All Time)

It can take years to become the G.O.A.T., but if you're able to get there, your organic sales, reach, growth, and value will increase exponentially!

Summary

  • You will not get rich by building one random funnel and sending traffic to it
  • You will likely fail if you only build random funnels without having a plan
  • You need to be prepared to spend both time and money to have success
  • The first thing you must do is pick your audience/niche
  • The second, and hardest thing you must do is build a break even funnel ($1 out, $1+ in)
  • The third thing you need to do is scale by going wide, deep, or both
  • Finally, if you want to build a business that will be around for many years to come, you need to build a brand-brand
4 Simple Steps To Build A Business With Sales Funnels 2017-12-15T19:30:22+00:00

The Shopify Sales Funnel via ClickFunnels

Shopify is great.

It's fast, stable, secure, has a ton of apps, and typically looks pretty good.

It is a very solid shopping cart platform and one I highly recommend (I personally have two stores).

However, editing your sales pages is nearly impossible without being a master coder, leaving your store looking like everyone else's.

And, the bigger problem with Shopify is that there's no great way to build a sales funnel with it... and we LOVE funnels!

Sure, there are a couple apps like Zipify's One Click Upsell App and Funnel Buildr 2.0; however, they both have drawbacks...

One of the tools is frustratingly buggy and the other restricts what you can do to your OTO and Downsell pages... you're stuck using their "proven" template.

Enter ClickFunnels.

ClickFunnels is a tool that gives you the power to create awesome sales funnels with ease!

Your sales pages, OTO pages, downsell pages, order confirmation pages... everything can look like whatever you want!

You have FULL control!

Of course, ClickFunnels has its own set of problems... it does a lackluster job in handling customers/orders, it doesn't notify customers when their orders ship, and it doesn't integrate with nifty dropshipping apps like Dropified and Oberlo.

So, we have the best funnel builder tool and the best shopping cart platform, all we need to do now is combine the two... which is where this post comes in!

The Shopify/Ecommerce Sales Funnel

First things first, we must talk about the funnel and the strategy behind it!

This is the Shopify sales funnel model:

The Shopify Sales Funnel
Want my Shopify Sales Funnel in your Clickfunnels account? Click here to learn more!

We will go through each page separately down below, but the general flow is this:

  • You send traffic to your sales page via ads, emails, SEO, etc.
  • Hopefully they buy your offer - if not, retarget them and send cart abandonment emails
  • Assuming they purchase your offer, you greet them with another offer called an OTO or One-Time-Offer that complements the product they just purchased
    • If they say "No" to your first OTO, you can offer them a Downsell
      • Whether they say "Yes" or "No" to your Downsell, you will offer them a second OTO (OTO 2)
    • If they say "Yes" to your first OTO, you offer them another OTO (OTO 2)
  • Whether they say "Yes" or "No" to OTO 2, they will arrive on the Order Confirmation page

That's it!

Within a few minutes, they're through your sales funnel and have hopefully picked up an OTO or two and increased their average order size!

Now, let's break down the individual pages...

Sales Page

The first page of the funnel is the "Sales Page" and it's the page that tells your visitors about your offer.

Speaking of offer... what should you offer on this page?

A proven seller.

Makes sense, right?

If the product on this page doesn't sell... it doesn't matter how cool the rest of your funnel is, no one will ever see it.

You need to sell something so unbelievably amazing that people can't help but whip out their credit cards and buy it!

Beyond offering something people actually want, price is likely the second biggest factor in having a successful front-end product...

  • Warm traffic (people who know who you are, past customers, etc): try and stay under $50
  • Cold traffic (people who have no clue who you are): try and stay under $10

Of course, those are just rules of thumb and you could try more expensive products.

Another note; you may need to take a loss on this first product... assuming you make it up with your OTOs/Downsells and/or in the long run. Remember, it doesn't matter how amazing the rest of your funnel is if people aren't getting past this first page. Your #1 goal is to ensure people are buying your front-end offer.

The Sales Page Design

Click Here To Checkout A Live Version Of This Page

Let's breakdown the elements of this sales page:

  • Headline & Sub-Headline: Two critically important elements that pull people into your offer
  • Product Image(s)/Video: You must show people what they're about to purchase... right?!
  • Testimonials: Nothing like a little social proof to make people feel comfortable
  • Copy & Bullets: Tell the visitor what they need to know to make an informed decision
  • Fast Action Bonus: A bonus for those that purchase right away
    • Adding this to one of our sales pages increased conversions from 7% to 11% (57% increase!)... since then, we've been adding it to ALL of our sales pages!
    • 98% of the time, all we give away is a little digital product. A guide, checklist, mini-course, etc. that we think they'd find ultra interesting and helpful. But, that's not to say you couldn't offer a physical product, gift card, or something else to get the visitor to take action
    • Try to assign a dollar amount to the bonus that's greater than the price of the product they're about to purchase. For example, "Get my top 10 fat loss recipes ($19 value) for FREE when you purchase the measuring cups in the next XX:XX!"
  • About The Company/Creator: A little "about us" section so people know who they're buying from. Do you support a cause? This is a great place to let people know!
  • Frequently Asked Questions: Answer some Qs people might have
  • The Guarantee: Include a guarantee... marketing 101
  • Why & Final Call-To-Action: If you're offering a product at a ridiculously reduced rate, people are going to want to know what the catch is... so tell them. Then, close out the page with another CTA to go buy the product

The 2-Step Order Form

I want to take a minute here to talk about this 2-Step Order form because it's pretty awesome!

Step #1, customers enter their contact info:

When they click "Go To Step #2", all that information gets saved! Even if they don't go through with their order, you will still capture their contact information, giving you the ability to reengage with them time and again! (a la, "Cart Abandonment")

Step #2 gives you the power to add an Order Bump:

That little check box with the red arrow and the green "Yes, I will Take It!" has the power to dramatically increase your average order size!

When someone ticks that little box, another product gets added to their order... it's that simple!

I typically try to offer a digital product for the bump since they're nearly 100% profit. This helps in recouping ad spend and the cost of the initial product, if I'm taking a loss.

You can also offer another physical product or even expedited and/or insured shipping as a bump!

Cart Abandonment Series

If an individual fills out Step #1 of the 2-step order form, but fails to complete their purchase, I recommend you retarget them and send them a couple cart abandonment emails.

Here are a couple successful cart abandonment emails I've used:

Email 1 - Sent 1 hour after abandonment:

Subject Line: Complete Your Purchase

Hey %FIRSTNAME%,

Your shopping cart at Crazy Eye Marketing has been reserved and is waiting for your return!

In your cart, you left: Super Awesome Product

Click here to complete your purchase!

Thanks for shopping!

Crazy Eye Marketing

Email 2 - Sent 1 day after abandonment:

Subject Line: Last Reminder About Your Cart!

Hey %FIRSTNAME%,

Your shopping cart at Crazy Eye Marketing has been reserved and is waiting for your return!

In your cart, you left: Super Awesome Product

Click here to complete your purchase!

Thanks for shopping!

Crazy Eye Marketing

Hopefully, between retargeting and the cart abandonment emails, the individual completes their order. If they don't, simply add them to your general autoresponder automations which introduces other offers you have.

CF Pro Tools

Personally, I run a few "pro tools" on my 2-step order form and I highly recommend them because they optimize your form.

The "pro tools" are from Jaime Smith of CF Pro Tools.

Most are FREE! Which is insane because they provide so much power.

I use:

  • CF USA Only Shipping Hidden - Automatically selects USA as country and then hides the country option (one less field to fill out)
  • CF Best Seller Highlight - Highlight your top selling offer
  • CF Select Default - Pre-select a product option (typically pre-select the "most popular" option)
  • CF 2 Step Track Lead - Track leads. Those that fill out Step #1 of the 2-step form.
  • CF State Selector (paid) - "Forces" people to select a State abbreviation. Otherwise people type all sorts of random stuff and misspell their own state. (the fewer options you give someone, the better)
  • CF Cart Mode (paid) - Gives you the ability to easily offer quantities and/or variants on your order forms (this is a game-changer!)
    • CF Order Summary (paid) - Works with CF Cart Mode to "do the math" for people when they select multiple variants and/or quantities

I'm not a partner, affiliate, or anything for CF Pro Tools. It's simply an awesome resource that I highly recommend!

One-Time-Offer Pages (OTO 1 & OTO 2)

The One-Time-Offer pages are used to offer complementary products, ie. cross sells.

You can offer most anything from:

  • Single products
  • Product bundles
  • Digital assets
  • Continuity/subscription programs
  • Big ticket items ("profit maximizer")

Basically, whatever else you think someone will buy after purchasing your initial product.

Getting OTO Ideas

If, for some reason, you can't come up with complementary products to offer, head over to Amazon.com, find your product or something similar, and then scroll down to the "Customers who bought this item also bought" section:

The OTO Page Designs

As you can tell, these pages are nearly identical with the exception of the very top bar and the colors (and, obviously you will offer different products on each page as well... but, the design shouldn't really change).

So, let's quickly break these pages down:

  • "Top Bar": The bar across the very top of the page
    • OTO 1: It's red to capture the customers attention and it reads, "NOTICE: You Have Successfully Purchased [Product Name]; However, Your Order Is Not Complete... Please Check Out This Exclusive Offer!"
      • Funnels are still pretty new and not everyone has experienced one before so they may not realize their order isn't complete the moment they click the submit button on the Sales Page... hence, why we tell them right away!
    • OTO 2: It's green and lets people know they're on the last step
  • Headline & Sub-Headline: Pulls people into the video
  • 3-5 Minute Video: A short video to sell your OTO (Note: you don't need to use video, you could have a regular text sales page; however, videos tend to perform much better for OTOs)
    • Here's a video structure you can follow:
      • Confirm initial purchase
      • Introduce OTO as a special offer that will enhance their initial purchase
        • Can also say how this offer isn't available anywhere else and it's only for those who purchased the initial product (if true)
      • How OTO product will help them (benefits)
      • Mention your guarantee
      • Briefly hit on some reviews/testimonials
      • Give a Call-To-Action (CTA) to hit the big orange button below to add [OTO product] to their order
  • A Breakdown Of The Key Features/Benefits: Briefly summarize what the OTO is and why they want it via some pretty bullets
  • Yes! Button: Clicking this button will add the OTO to their order and move them to the next OTO or step in the funnel
  • No! Link: Clicking this link will not add the OTO to their order and move them to the downsell or the next step in the funnel

The Downsell Page

The Downsell page is the page an individual sees if they turn down OTO 1. (Note: you can have a downsell page after any OTO page, but don't get too carried away or you will annoy your customers)

Some typical downsell ideas include:

  • Offer A Lesser Version: As the name "downsell" implies, if they say "No" to the first product, offer a less expensive version that still accomplishes the same task... just maybe not as well. For example, if you sell knives, OTO 1 could be a really nice $100 knife and if they turn it down, the downsell could be a $30 knife. Both products are knives, but one is a better, more expensive product
  • Offer A Discount: If they say "No" at first, you could discount the product in order to get them to say "Yes"
  • Offer A Bonus: If they say "No" at first, you could incentivize the product with a bonus (additional product, free shipping, digital asset, etc.) in order to get them to say "Yes"
  • Offer A Payment Plan: If your OTO is expensive, by offering a payment plan your customers might be more likely to take you up on your offer
  • Are You Sure?: Sometimes, all you need to do is ask "Are You Sure You Don't Want [OTO Product]?" and reiterate the fact it's a limited time offer

Downsell Page Design

Click Here To View A Live Version Of This Page

Simple enough, right?

Big, bright red page that captures their attention and gives them a second chance to say "Yes" to your OTO.

The Order Confirmation Page

The final page of the funnel is the Order Confirmation Page.

This page lists out all the products the individual purchased while going through your funnel.

You will also want to include links to support and other products you offer.

Click Here To See A Live Version Of This Page

How To Connect ClickFunnels To Shopify

Alrighty, so... we just spent a good amount of time talking about the Sales Funnel... what the pages look like and the strategy behind each.

Now we need to connect ClickFunnels to Shopify... but, how?!?!

This is THE million dollar question!

There are several ways to do it and, unfortunately, none of them are perfect.

Below, I list and include video instructions for three of the ways I connect ClickFunnels to Shopify:

  • 5% Automated/ 95% Manual: Free up to a certain point then starts around $20/mo (so you might as well go with the 80/20 method below), and you have full control over everything.
  • 80% Automated/ 20% Manual: Starts around $20/mo, and you have full control over everything.
  • 99% Automated / 1% Manual: Starts around $40/mo, and there are a few issues.

5% Automated/ 95% Manual

This method uses the free version of Zapier and Google Sheets.

80% Automated / 20% Manual

Until the 99/1 method outlined below is updated to support CF Cart Mode, this 80/20 method is my favorite because I have full control. (it's been updated as of 7DEC2017! Can't recommend AppTrends enough!)

This method uses the paid version of Zapier and Google Sheets.

99% Automated / 1% Manual - AppTrends

There's a tool on the market called AppTrends that's pretty freakin' sweet and does about 99% of the heavy lifting for you.

After setting it up and syncing your products, it's nearly 100% automated... it will create a new customer in Shopify, create an order, and add products to that order. All you have to do is fulfill it, unless you have autofulfill on... then, you don't even have to worry about that!

I do have a few issues with this tool... (as of 07DEC2017, these issues are non-existent and I highly, highly, highly, recommend AppTrends!)

First, it seems a bit sketchy. There's no "contact us" or support options anywhere that I can find. Also, the site contains a lot of broken links and it seems kind of sloppy. That being said, the tool does what it's supposed to... so, I imagine they're more focused on development than marketing, but it still seems a little "weird". (as of 07DEC2017, still no "contact us" on the site; however, I was able to get in touch with the two guys who run the tool via Facebook Messenger... they're a good couple of guys that are just grinding hard. Here's Michael's (CEO) Facebook profile, if you need to message him.)

Second, it doesn't support the CF Cart Mode tool that comes with CF Pro Tools. I use this tool A LOT so, it's kind of a deal breaker for me; however, if you don't use this tool, then I highly recommend checking out AppTrends. (as of 07DEC2017, their tool supports CF Cart Mode!)

Note: They have several tutorials on their site; no reason to recreate them here.

99% Automated/1% Manual - Orderlytics

Another way to automate the entire process is with a tool called Orderlytics.

Here's a video on how to set it all up:

Click here to view the support article I reference in the video.

Get My Shopify Sales Funnel!

You've seen my Shopify Sales Funnel, the strategy behind the pages, and know how to make the connection between ClickFunnels and Shopify!

Now, you can go and create your own funnel that mimics mine above - and that's cool, go for it!

But, if you want to save time, effort, and energy...

And you want...

  • A copy of my sales funnel...
  • Over-the-shoulder training where I show you how to set the whole thing up (over 2 hours of step-by-step video instruction!)...
  • Premium support...

AND Limited Time Bonuses...

For a limited time, I'm also including...

  • 2 more sales page variations
  • a standalone order form page
  • a squeeze page
  • a pre-sell page

Sales Page v2:

View Demo

Sales Page v3:

View Demo

Standalone Order Form:

View Demo

Squeeze Page:

View Demo

Presell Page:

View Demo

Get The Funnel, Training, & Bonus Pages TODAY!

Do you want..

  • The funnel + the 5 bonus pages
  • An over-the-shoulder view (Over 2 hours of step-by-step video instruction) on how to set the whole thing up
  • Premium support

Get it all for FREE when you join The Sales Funnel Training Vault!

Click Here To Learn About The Vault!
The Shopify Sales Funnel via ClickFunnels 2018-02-14T22:33:57+00:00

4 Ways To Start Making Money Online TODAY Even If You Have Nothing To Sell

It happens a few times a week...

Some poor guy or gal sends me an email because they've heard of the magical power of Sales Funnels and they want to start building them, but...

They don't have anything to sell.

I then spend about 10 minutes writing them a reply on the various ways they could start selling products and services TODAY.

And, well - I'm tired of spending 10 minutes, 3-5 times a week, writing essentially the same thing...

Plus, I know if I'm getting that many emails with the `same question, there are probably 10X that number of people who aren't emailing me.

This post is to serve you.

4 Ways To Start Making Money Online TODAY Even If You Have Nothing To Sell

First things first, this is not an "end all, be all list" - there are more than these 4 ways to start selling something today.

So, if you don't like what I'm about to show you - that's fine. Try something else, it won't hurt my feelings.

However, I've used these 4 methods MANY times and know from personal experience they work and can prove to be incredibly lucrative.

1) Start Drop Shipping

Drop shipping is a model where you don't have to hold any inventory, yet you're able to offer hundreds to thousands of products.

How? Here's an example:

  • You go to a site like AliExpress or work directly with a manufacturer
  • You find a product you think people will like
  • You list that product on an ecommerce store, or within a sales funnel 😉 and markup the price
  • When someone buys the product, you take that money, buy it from the manufacturer, and ship it directly to your customer - pocketing the difference

Pros Of Drop Shipping

  • Low startup costs - You can literally list products for free
  • Low risk - Since there aren't many costs associated with it, you don't have much to lose
  • You keep the customers - When someone buys a product, they buy it from you/your business. You get their information and can form a rapport with them

Cons Of Drop Shipping

  • Highly competitive - Since there aren't any real costs associated with it, anyone can do it. But, don't let this discourage you, simply do it better!
  • Low margins - Comes back to competition. You're not offering anything unique, anyone can offer the same product you are. It can wind up as a race to the bottom unless you're careful, strategic, and make yourself the best option
  • Inventory syncing & management - It can be a massive headache to keep track of what is/isn't in stock and when prices change

The Drop Shipping Sales Funnel Model

The sales funnel model you will likely use to offer drop shipping products is what I call the "Front End" or "Classic" sales funnel model, and it looks like this:

Finally, I've written an extensive post on how to start drop shipping with AliExpress that can be found by clicking here.

2) Take Advantage Of PLR And MRR

PLR stands for Private Label Rights and MRR stands for Master Resell Rights.

These are white label digital products like eBooks, guides, video training, and even software that you're able to slap your name on and sell as your own.

That's right! One minute you don't have anything to sell and the next, you've "published" an eBook!

Pros & Cons Of PLR And MRR

The pros and cons list for PLR and MRR are pretty much the same as drop shipping with a couple exceptions... incredibly high margins and no inventory management.

Since PLR/MRR are digital products, there's no cost of goods, which means it's pretty much 100% pure profit! Then, of course, since it's digital, you don't have to worry about inventory, selling out, or anything like that... there's an "infinite" amount.

Beyond that, selling PLR/MRR is incredibly competitive because it's easy, quick, and very low cost to get started. It's OK tho, that just means you need to find a way to stand out - and here are a few ways to do so:

  • Changing the cover and title of the PLR/MRR product. This way, at least it looks different than what's out there
  • Rewrite the PLR/MRR product and place your own spin on it. This can be a lot of work; however, it can pay off tremendously in the end
  • Include other, complementary products and resources with the PLR/MRR you're selling

The PLR/MRR Sales Funnel Model

To sell your PLR/MRR products, you will likely use the same Front End sales funnel model that's outlined in the drop shipping section above.

Simply put, it's the best sales funnel model for selling "cheaper" products (<$50).

Find PLR/MRR To Sell

There are a TON of sites that sell PLR/MRR, but my favorite is MasterResellRights.com.

It offers a massive selection of PLR/MRR for only $19.97/month (hint: join for 1 month, download what you need, then cancel)

3) Offer Productized Services

A productized service is a set service that's sold for a set amount.

There's very little interaction and negotiation.

For example, I'll cut your grass for $40. You spend $40 and are left with a nice, freshly cut yard.

Need some productized service ideas? Checkout fiverr.com, there are hundreds of thousands of them! By browsing through fiverr, I'm confident you'll find a handful of productized services that you can also offer.

Pros Of Productized Services

  • You can start offering a productized service this very second, there is nothing holding you back
  • Repeat customers are quite easy, unless you mess up the first time
  • It's easy to upsell. You can offer more of what they purchased, faster delivery speeds, enhancements, complementary productized services, etc. The possibilities are endless.

Cons Of Productized Services

  • You're exchanging time for dollars... unless, you outsource the workload!
  • It can be very competitive for simple tasks, so you need to have a unique value proposition (UVP). One of the simplest UVPs is to be the fastest. Most people who purchase productized services want that service accomplished yesterday. By being the fastest (while still providing quality, of course), you will stand out!

Tip To Getting Started

Most people will not purchase a productized service from you unless you have proof you can deliver what you promise.

When you're first getting started, you probably won't have much proof. To change this, offer your service for free in exchange for a review/testimonial and as work you can include in your portfolio.

Once you have proof, the sales will come much more easily!

The Productized Service Sales Funnel

The Front End sales funnel outlined in the drop shipping section above is the perfect funnel model for offering productized services because there are so many upsell opportunities.

However, if you don't want to get that complex, sticking with a simple sales page funnel can still yield amazing results:

4) Sell Other People's Products

If you don't have your own products to sell and you don't want to find one (drop shipping, PLR) or make one (productized service), you can always sell someone else's and earn a commission for making the sale.

Think about a car salesman for a second. He doesn't own the car he's trying to sell you, and he definitely didn't make the car. Yet, he's still trying to sell you the car and when he does, the car manufacturer "thanks" him by giving him a commission.

Why can't you do the same thing the car salesman is doing? Probably not with cars, but can't you help some other business try and sell their products?

Sure ya can! In Internet speak, it's called affiliate marketing.

Affiliate Marketing's Bad Rap

I want to address this real quick because I've seen people turn up their nose the second I mention "Affiliate Marketing"...

Affiliate marketing gets a bad rap because individuals blindly spam promotions for affiliate products without knowing a thing about the product or the customer they're trying to reach. They're selfish and chasing commissions which leads them to do sketchy things.

If you think about it, in any industry you'll find sleazy salesmen. It's just with affiliate marketing, it's so cheap to promote affiliate offers that sleazy salesman can spread the sleaze on a grand scale with ease...

But, you don't have to be a sleazy affiliate marketer.

You can be a good salesman that cares about the products you're offering and the customers you're offering them to.

It's your decision.

Pros Of Affiliate Marketing

  • It's easy and costs nothing to start
  • All you have to do is make the sale. You don't have to run customer support, deliver the product, or anything like that

Cons Of Affiliate Marketing

  • While you may be the one to get the customer to purchase the product, they're not your customer... unless, you make them so! (read the sales funnel section below)
  • You don't control the offer, commission, etc. If the seller decides to stop selling the product, or stops offering affiliate commissions, or changes your commission... there's nothing you can do about it. You're at the mercy of someone else. The key here is to promote multiple affiliate offers so you're diversified and not dependent upon one offer for your livelihood

The Affiliate Marketing Sales Funnel

When it comes to promoting affiliate offers, you probably don't want to send individuals directly to the sales page... instead you will want to use a Bridge Funnel:

A Bridge Funnel allows you to re-frame the affiliate offer and incentivize it with bonuses.

For example, let's say I want to promote ClickFunnels as an affiliate. It's a product I use, believe in, and feel good about recommending.

I could simply send you a link to register for ClickFunnels... and, maybe that works OK.

But, if I used a Bridge Funnel and incentivized you registering for ClickFunnels by offering you over $1,000 in free training and resources, you'd probably be more apt to sign up for a ClickFunnels account. Right?

Then, to claim your free training and resources,  you'll have to forward me your receipt and I can enter you into my database as one of MY customers. So, not only am I going to increase sales by offering bonuses, I'm able to turn people into MY customers too!

A Few Popular Affiliate Networks

Many companies offer an affiliate program, so if you have a product you want to be an affiliate for, simply Google: [product name] affiliate program. If that doesn't work, message the company to see if they offer one.

Here are a few of the most popular affiliate networks:

  • Amazon Associates - sell any product on Amazon and earn a commission
  • Clickbank & JVZoo - really big affiliate networks with mostly digital products and huge commissions. Some of the offers on these networks are spammy/scammy seeming, so use good judgement
  • CJ & ShareASale - I find both of these platforms kind of hard to use; however, they offer a wide selection of products that you can promote

In Closing

There you have it...

  1. Drop Shipping
  2. PLR & MRR
  3. Productized Services
  4. Affiliate Products

... 4 ways you can start making money online TODAY even if you have nothing to sell!

There's no reason why you can't get started!

4 Ways To Start Making Money Online TODAY Even If You Have Nothing To Sell 2017-10-28T20:50:02+00:00

What Kind Of Sales Funnel Should I Build?

I get a lot of questions.

Some are very specific, like - "What button should I click?"

While others are more general, such as...

  • Do I need a sales funnel?
  • Will a sales funnel work for my business?
  • What sales funnel should I build?

This post is designed to help answer those more general questions.

First, What Is A Sales Funnel?

I'm not going to go into too much detail here because I write about this extensively on this site. However, I  wanted to lay some groundwork to ensure we're all on the same page.

Simply put, a sales funnel is the path through which you take your ideal customer:

  • Introduce yourself
  • Build a relationship
  • Convince them to buy something from you
  • Keep them happy and convince them to buy more from you

That's it.

For those who like pretty pictures, here's an illustration of what I've outlined above...

Of course, there are many strategies for doing this...

The one I use is called The Interest Driven Sales Funnel Strategy.

The Interest Driven Sales Funnel Strategy works by breaking the sales funnel into two levels:

  • Macro
  • Micro

At the Macro level, we're reaching out to our audience, trying to figure out what they're interested in, and once we have an idea of what they like... we try to sell them something.

For selling, we use Micro Sales Funnels. These are sales funnels designed to sell a specific product or service.

That's as deep as I'm going to go into Macro vs. Micro sales funnels in this post...

Just remember...

  • Macro = bring people in and gauge interest
  • Micro = sell products/services the person has shown interest in

Don't Forget The Big Picture... The Macro Level Is Important!

The rest of this post is going to be about Micro Sales Funnels.

Micro sales funnels are cool! You can make pretty diagrams of them and there are a bunch of tools for building them...

However, I brought up the Macro level because it's very important and the key to success.

How you bring people into your business, establish your relationship with them, and gauge their interests is critically important.

Please don't forget the Macro level when building your Micro Sales Funnels because if you do, your Micro sales funnels will suffer!

Capiche?

What Micro Sales Funnel Should I Build?

#1 Goal Of This Exercise

Here's the deal...

The #1 goal of this exercise is to ultimately build one successful funnel.

Do not go out and build 10 mediocre or terrible funnels simply because you have 10 products.

You build one funnel and get that thing working.

What do I mean by "working"?

It breaks even. Ie, your net profit is greater than or equal to $0. (Revenue - Ad Spend - Cost Of Goods - Fulfillment/Shipping - Time - Credit Card Fees - Every Other Expense To Get The Sale >= $0)

If you can get a new customer for $0... everything else you sell them is icing on the cake.

The easiest way to do this? Sell a product or service you already know sells well.

Unless you have a bunch of working funnels already, it's not the time to build funnels to launch random, unproven products.

So please, get that one working funnel FIRST; then, you can build another, and another, and another...

The Sales Funnel Flowchart

I love a good flowchart.

Answer a few simple questions and BOOM, you have your answer to a complex question!

Here's a flowchart to help you figure out what type of Micro Sales Funnel you should build:

This flowchart should be pretty self-explanatory, but if you have any questions, please leave a comment below.

Now, I want to quickly hit on the starting point...

Pick 1 CORE Offer

Just ONE!

What is the one thing you want to sell or have someone do? Don't sit there and envision your entire funnel already, or decided you want a "webinar" funnel...

Pick 1 offer:

  • I want to sell my $197 course on underwater basket weaving
  • I want to sell my $9.95 flashlight
  • I want to sell this $47 affiliate product
  • I want someone to buy my $3,000 web design package
  • I want someone to visit my business to claim their free teeth cleaning

Got your 1 core offer?

Great!

Now, run it through the flowchart.

Show Content And Retarget

Oftentimes, people simply don't know enough about you, your offer, their pain/problem, etc.

In this case, you need to show them more content like blog posts and videos via ads, emails, social media posts, etc.

Note: The content you show them should link to your Micro Sales Funnel so the individual can easily move on to the next step.

Finally, you will want to retarget these individuals in order to bring them to your Micro Sales Funnel.

2 Step / Lead Gen Funnel

There are times when you might not be trying to sell anything right away...

Like, when you're just getting started... you just want somebody to find your website/business/content.

You want people to know you exist.

A great funnel for this is a 2 Step or Lead Gen funnel.

It works by sending individuals to an opt-in or squeeze page where you capture their contact information in exchange for a Lead Magnet.

A Lead Magnet can be an ebook, checklist, trial, flowchart, mp3, video, voucher, etc... something of value that an individual will happily provide their contact information in order to receive what you're offering.

The "Welcome" page is a page that usually contains a video or brief message that welcomes the individual to your business, tells them to check their email for the Lead Magnet they just requested, and explains how to use the Lead Magnet and/or what the next steps are.

Of course, after the individual gives you their contact information, you will follow up with them through various types of engagements like email, text messages, phone calls, direct mail, Facebook Messenger, and retargeting.

These 2 Step funnels are also great for brick & mortar businesses. You have the individual opt-in for a voucher or discount and then follow up with them to get them into your business to use the voucher/discount they received at opt-in.

Sales Page

97% of online transactions look just like the diagram above...

An individual lands on a sales page and they either buy the product or they don't.

Take a look at Amazon... you find the product you want (sales page), add it to your cart, checkout, and receive your order confirmation. That's it.

There are no fancy OTOs, One-Click-Upsells, Downsells, Order Bumps, etc.

This is perfectly fine!

You don't "need" all that fancy stuff.

Setup a sales page, present your offer, and move on to sending traffic to it!

Merge 2 Step/Lead Gen Funnel With Sales Page

One very popular approach is to merge the 2 Step/Lead Gen Funnel with a Sales Page.

In doing this, you're collecting their contact information prior to trying to sell them a product/service. This allows you to better follow up with them, build rapport, and subsequently increase the conversion rate on the sales page.

If possible, employ this tactic and watch your conversion rates skyrocket!

Front End Funnel

The Front End Funnel goes by many names: Classic Sales Funnel, Trip Wire Funnel, Self Liquidating Funnel, etc. and it's probably the most popular Micro Sales Funnel model.

It can look different from what's illustrated above, depending on what you have/need/etc. For example, maybe you only have one OTO (One-Time-Offer), or maybe you don't want to offer a Downsell, or you don't want to have an Opt-in and Welcome page... that's fine.

The main concept behind this funnel is that you offer something at a very low price (< $10) in order to get the individual to open their wallet. Then, when "the buyer is in heat", they'll buy until you anger them or stop offering things to buy. (that's the theory, anyway)

So, let's break down the pages:

  • Sales Page: Where you offer the very low priced product (< $10)
  • OTO 1: This is where you present your Core Offer (the product you really want to sell and why you built the funnel in the first place).
    • Downsell: The page an individual views when they turn down OTO 1. Usually, you try to sell your Core Offer again; however, this time incentivize it by including some bonuses, a discount, or a payment plan.
  • OTO 2: Whether the individual purchases OTO 1 (your Core Offer) or not, you can show them another offer they might be interested. Often, this is a more expensive product commonly referred to as a "Profit Maximizer". However, it doesn't have to be more expensive. Use whatever makes sense for your business, customer, and funnel.

Then, throughout the entire funnel, you will continue to "pull" people through by following up via engagements like emails, text messages, phone calls, direct mail, Facebook Messenger, and retargeting.

Webinar Funnel

Webinar funnels are quite popular these days because they are often very effective for selling products and services in the $300-$2,500 range.

The particular diagram above illustrates a webinar funnel that has a webinar a few days after someone registers...

How it works - an individual registers for the webinar and then they're dripped a few key pieces of content to get them excited about what's to come. We call this the "Pre-Webinar Training".

Then, there's the webinar where you teach and then sell...

Then, a replay room for those that miss the webinar or only watch a piece of it...

Then, the Sales Page where you make your last ditch effort to sell your product/service.

Of course, you're following up with emails and retargeting ads (at the very least), and possibly including some text messages, phone calls, direct mail, and/or Facebook Messages (depending on your plan).

One of the best webinar scripts comes from Russell Brunson and his "Perfect Webinar" which can be found here.

Evergreen Webinar Funnel

Another way to execute a webinar is via an Evergreen Webinar Funnel.

Ideally, you'll do your webinar live a bunch of times and really nail it down... record it, then turn it evergreen... but, you don't necessarily have to.

The evergreen webinar funnel doesn't usually include the pre-webinar "stuff" and instead goes straight into the presentation.

If you have a webinar already, maybe it's time to turn it evergreen!

  • Note: I give you my Evergreen Webinar funnel when you attend my Evergreen Webinar here.

Product Launch Funnel

The Product Launch Funnel or "Horizontal Sales Page" has been made popular by Jeff Walker and his "Product Launch Formula."

It works by having an individual opt-in for training in the form of videos, blog posts, PDFs, etc.

The training is broken down into 4 parts and dripped via email, retargeting, text, etc. to the student over the course of a few days.

In the last training, an offer is pitched to the student for a product/service to take what they learned to the next level.

If you're selling a more expensive product/service, you should pick up the "Launch" book by Jeff Walker because he does a great job outlining the whole concept.

Consultation / Application Funnel

If you're selling a product/service over $2,500, it's typically a good idea to chat with your customer beforehand to ensure they're a good fit.

To do this, you can either offer a "Free Consultation" or make them "Apply" for your offer.

Typically, people you send to this funnel will know who you are and already be intertwined with your business. You probably won't need to have an initial opt-in page for these folks; however, I included it in the illustration above because you may want one in order to capture interest.

On your Welcome & Pre-sell page you will want to include a wall of text and/or video testimonials of individuals that have had success with your offering. Interspersed throughout that page, include links and CTAs to your application form and/or call schedule form.

Finally, on the Success Page, let them know you'll be in touch soon.

The rest of the funnel is "off line" in that you contact them, chat with them, etc. You probably don't need/want to automate this part.

Bridge Funnel

Bridge funnels are used to introduce YOUR audience to someone else's offer.

Often, you can't control the other offer's sales page. It says whatever it says and you can't change it.

Now, in order to keep the message congruent so YOUR audience understands what's happening, you will want to use a bridge funnel to "bridge" the gap by connecting YOU to that other offer.

You can also use a bridge funnel to "spruce up" the other offer by incentivizing it with bonuses and other benefits.

Bridge funnels are often used to sell affiliate products or MLM opportunities.

Affiliate Products Funnel

There are times when you might not have your own product or service.

Or, maybe you just want to offer someone else's product for sale because you know it will help your customers.

Whatever the reasoning, there's a funnel for it!

It starts similarly to the other funnels and the Opt-in page isn't "mandatory", you can direct people straight to the Sales Page w/ Special Offer if you want.

The Sales Page w/ Special Offer promotes the affiliate product you're trying to sell and then offers a bunch of bonuses if they purchase via your link. These bonuses are delivered via a Membership Portal you give the person access to after they purchase the affiliate product.

In the Membership Portal, provide a collection of helpful content like videos, PDFs, etc.

MLM Funnel

Most MLM (Multi-Level Marketing) networks are BIG on digital "stuff".

When you join, they'll hook you up with squeeze pages, landing pages, full websites, etc. and tell you to post messages on Facebook to get everyone you know to those pages they setup for you.

Sending people to the MLM's squeeze pages can work fine; however, you can take it one step further by creating a special Bridge Funnel to "bridge" the gap between you, your audience, and the MLM network. You can use a Bridge Funnel to share your story, share your downlines' and/or upline's stories.

This will allow you to better connect and sell the MLM opportunity.

The actual design of a MLM Funnel can look like the diagram above where you have people opt-in to see your Welcome & Pre-sell page, or you can remove the opt-in page and just send people straight to the Welcome & Pre-sell page.

You could even make a funnel similar to the Affiliate Product Funnel and incentivize the joining of the MLM network.

There are many ways you can do it. Just remember, the point is to bridge the gap between YOUR audience and the MLM network!

Merging Sales Funnels

All of the funnel illustrations above are just examples...

Depending on your needs, wants, and desires... your funnel make look different...

And, that's A OK!

My point in this post is to get you started in the right direction.

With that said, you can certainly "merge" funnels together much like the 2 Step/Lead Gen Funnel being merged with the Sales Page up above...

And, if you didn't notice... the "Sales Page" is the start of the Front End funnel too... it's just the next page is different.

So, you may combine a Webinar or Product Launch funnel with a Front End/Classic sales funnel:

Sure, in the above example, the Initial Offer isn't some cheap product; however, you could still offer an OTO or two like advanced training, coaching, and/or consulting.

Your "funnel" doesn't have to be "literal". (hopefully that make some sense! All I'm saying is, do what makes sense! This stuff is flexible!!!)

Stacking Funnels

If you followed the flowchart at the very top, I mentioned "Funnel Stacking".

Basically, that is simply...

Taking people through a natural progression... ie. your Value Ladder.

Who buys your ultra-premium product/service?

Brand new people who just came in off the street? Or, people that purchased a few lower to mid-range products/services first?

My guess is, it's usually people that have purchased some of your other offerings first.

People need to get a "feel" for who you are and what you offer before they whip out their credit card to buy your $10,000 package.

Makes sense, right?

It's a natural progression.

One of my clients is an anti-aging specialist...

I built a "Front End Funnel" for him that sells his book and some of his digital training resources...

We break even on the front end. (his ad spend is covered)

On the back end, his schedule is booked solid the next 3 months for EXPENSIVE services.

So, he's getting people to know who he is for "free" and then, once they're "in", he sells them on his other services...

That's how it's done!

Remember the Macro Sales Funnel I spoke about at the very beginning? "Bring people in and see what they're interested in" ... that's the strategy!

Launch your Lead Gen funnel or Front End Funnel, then guide people to your Webinar or Product Launch funnel, and then guide them up to your Consultation or Application Funnel!

Note: These funnels aren't back-to-back-to-back like when you merge funnels. There may be months or even years in-between purchases.

Will A Sales Funnel Work For My Business?

If you made it this far, you can probably answer this question already.

Basically, if you have something to offer to an individual, whether it's a product, service, or opportunity...

Whether it's digital, physical, or something in-between...

Having a funnel in place will help your business.

After all, it's just a few pages and some engagements... it's nothing super special, mysterious, or magical.

It's you, engaging with your prospective customer and trying to get them to like you and/or your offer enough to buy it.

That's it.

So, hopefully that answers that question!

Final Thoughts

This post primarily covered Micro Sales Funnels, but I don't want you to forget the big picture and the Macro level sales funnel that contains these Micro sales funnels.

Without understanding the big, Macro picture... your Micro sales funnels will suffer.

I also want to point out that Micro sales funnels are just a couple of pages and engagements (emails, retargeting ads, text messages, etc.)... that's it. It's not some crazy hack or tactic. It's like any other website on the Internet, it's just done with strategy, purpose, and intent with the goal to sell your offer.

Finally, if you want to learn more, I recommend you check out the Sales Funnel Training Vault!

What Kind Of Sales Funnel Should I Build? 2017-12-06T12:41:18+00:00

How To Connect ClickFunnels To ActiveCampaign

I have a problem...

Maybe you have it too...

I don't like Actionetics.

Trust me, I want to like it... I love ClickFunnels, I like Russell Brunson, and I'm paying for Actionetics; however, it just doesn't "work" for me...

I mean, it technically functions; however, it doesn't "work" the same way my mind and strategy work...

Fortunately, ActiveCampaign does!

However, there's another problem...

ClickFunnels doesn't really want you to use a 3rd party tool...

So, they make 3rd party integrations "suck"...

Yeah, the ClickFunnels to ActiveCampaign integration sucks.

All you can do is add a person to a list, that's it.

So, how do we get around it?

This post explains how I do it!

UPDATE!!! Here's How To Connect ClickFunnels To ActiveCampaign...

I'm not exactly sure when ClickFunnels began to allow us to pass tags from ClickFunnels into ActiveCampaign; however, it's now possible which makes making the connection super simple!

This new video pretty much replaces the other 3 videos, so you don't have to watch them unless you want to see the "old" way to make the connection.

Otherwise, enjoy this new, simple method!

Just A Squeeze Page / Lead Gen

If all you want to do is capture leads, then the process of connecting ClickFunnels to ActiveCampaign is pretty simple:

  • Create a form in ActiveCampaign
    • Make sure the "On Submit" option links to your "Thank You" page
    • Turn off double opt-in (if you want)
  • Take the full embed code from your form and copy & paste it into a text document
  • Copy from the open <form> tag through the closing </form> tag
  • Edit your squeeze page in ClickFunnels and go to Settings -> Integrations
    • Select an HTML integration
      • If you don't have that option, watch this video
      • If you have multiples, just select one, it doesn't matter which one you select
    • Paste in your code and hit the "Parse & Save Web Form" button
    • Sync your fields
  • Save everything and test it before you set it live!

Video Walkthrough

ClickFunnels 2-Step Order Form To ActiveCampaign

The ClickFunnels 2-step order form is awesome because even if the individual doesn't go through with the purchase, you can still capture their contact information!

This information can then be used for cart abandonment and other follow-ups you may have.

Note, you will need a 3rd party tool called Zapier to make this connection happen. It's free up to a certain level, and then it starts at $20/mo.

Here's how to connect the 2-step order form to ActiveCampaign:

  • Submit a test order, Zapier needs it
  • Go to Zapier and "Make A Zap"
    • Select ClickFunnels as the "Trigger" app and watch for "New Contact Activity"
      • Select the correct funnel and funnel step with the 2-step order form
    • Select ActiveCampaign as the "Action" app and select "Create/Update Contact"
      • Map the ClickFunnels data to the fields you want updated in ActiveCampaign
      • You probably want to assign a tag
    • Turn on your Zap
  • Test everything before going live!

Video Walkthrough

Send ClickFunnels Customer Purchase Information To ActiveCampaign

It's imperative that you track what your customers have purchased from you...

Unfortunately, ClickFunnels doesn't naturally send this information to 3rd party platforms like ActiveCampaign...

So, you need to have a workaround...

This is that workaround!

Note, you will need Zapier to make this happen.

  • Submit a test order, Zapier needs it
  • Go to Zapier and "Make A Zap"
    • Select ClickFunnels as the "Trigger" app and watch for "New Purchase"
      • Select the correct funnel to watch for purchases
      • Select "All Funnel Steps"
    • Select ActiveCampaign as the "Action" app and select "Create/Update Contact"
      • Map the ClickFunnels fields to the ActiveCampaign fields
        • I always select the fields that start with "Contact Contact" (yes, contact twice). I don't know what the differences are in the fields; however, I know "Contact Contact" fields work, so why try something else?!
      • You will use Tags to track what people purchase, so you need to assign a dynamic tag (one that changes) based on what the individual purchases
        • There are a few ways to do this; however, the way I do it is via the "Products Statement Descriptor" field. This value is assigned when you create a product in ClickFunnels.
    • Turn on your Zap
  • Test everything before going live!

Video Walkthrough

Questions?

Hopefully these video tutorials are helpful!

If you have any questions, please leave a comment below and I'll get to you ASAP!

How To Connect ClickFunnels To ActiveCampaign 2017-10-09T17:09:06+00:00

WTF #5: How To Fill Your Sales Funnel

The general rule for where to add new subscribers to your Interest Driven Sales Funnel:

  • If you don’t know the new subscriber’s interest(s) – start them with the Main Series
  • If you do know their interest(s) – start them in a Micro Sales Funnel

(wondering what an Interest Driven Sales Funnel, Main Series, and Micro Sales Funnel is? Read WTF #1, WTF #2, WTF #3, and WTF #4 first!)

Why wouldn’t you know someone’s interest upon sign-up? If your Lead Magnet is general. For example, a 15% off coupon to your entire store would be very general because you cannot easily tell what they’re looking to buy.

However, a 15% off coupon for a cordless drill would be specific enough to know the person is looking at purchasing a cordless drill. They would then enter into a Micro Sales Funnel geared toward selling cordless drills.

Which brings me to my point, there are two types of Lead Magnets: General and Specific.

General Lead Magnets are great for capturing organic traffic (search, social, “free”, etc.) because you may not really know what these people are interested in other than they landed on your website.

You typically offer these General Lead Magnets via an opt-in form like a lightbox, landing mat, side bar, ribbon, etc. across all pages on your site.

A Specific Lead Magnet, on the other hand, solves a specific problem, shows interest, qualifies the lead, and ultimately results in the sale of a product. They’re very intentional.

You typically offer these Specific Lead Magnets via a landing page or squeeze page. A page with the sole purpose of capturing that individual’s contact information in exchange for the Lead Magnet.

Because these Specific Lead Magnets are very intentional, they can serve as a great start to a Micro Sales Funnel and are perfect for paid traffic.

Using Paid Traffic

Using paid traffic is one of the best ways to fill your sales funnel. The goal, after all, is for you to be able to put $1 in and get $1+ back out. If you can consistently do that, why wouldn’t you run copious amounts of paid traffic through your sales funnel?

But, here’s the deal with paid traffic …

NEVER DO THIS… Run ads to your homepage or any other random page with the hopes someone will randomly opt-in or buy something! Every dollar you spend on paid traffic needs to be methodical and calculated! It needs to have a specific goal and metric to measure by. And, finally, unless you’re doing some advanced retargeting techniques – it must be supported by a Micro Sales Funnel!

Have you ever tried paid advertising and been shocked by how “expensive” it is? Sometimes you can spend upwards of $10 per click! This may be fine if you’re offering a $3,000 service. However, if you’re trying to sell something for only $100, you’re not going to make it, unless you have a Micro Sales Funnel in place that will increase the customer’s value.

The Paid Traffic Oath

To affirm your commitment to always having a Micro Sales Funnel in place when running paid traffic, please raise your right hand and repeat:

“I solemnly swear that I will always have a Micro Sales Funnel in place when running paid traffic.”

Good!

Now I can get off my soap box – I’ve worked with too many small businesses and entrepreneurs who are blowing money on ads with no objectives. I don’t want it to happen to you.

To Squeeze Page

Here’s the blueprint for running paid advertising campaigns:

I want you to pay particularly close attention to the segment in gray because it’s the start of any paid traffic campaign.

The portion not in gray is simply a Micro Sales Funnel and can look radically different depending on which one you’re using. Just for reference, the one in this example is a modified version of the “Classic” Sales Funnel.

  • Traffic Source: Where your traffic is coming from whether it’s Facebook Ads, Google Adwords, Bing, or any other direct source like a banner ad.
  • Squeeze Page: This is where you present your Specific Lead Magnet the ad was advertising and have an opt-in form so visitors can enter their contact information to receive the Lead Magnet.
  • Thank You Page & Initial Offer: Immediately after entering their contact information, the lead should be thanked and told how to receive the Lead Magnet they just requested. Also, this is where you’ll make the Initial Offer (ie. the thank you page is also a sales page).
  • Core Offer, Profit Maximizer, Action Series: These three parts are simply the Micro Sales Funnel I’m using in this example. Yours may look radically different.
  • Start Main Series: Since these fresh leads are new to your list – after they go through this initial Micro Sales Funnel, they join your Main Series where you begin gauging other interests and triggering other Micro Sales Funnels.

So, that covers if everything goes perfectly – the individual clicks your ad, opts-in for your Specific Lead Magnet (becomes a lead), and enters your Micro Sales Funnel where they’ll hopefully become a customer.

But, what if they click your ad, land on your squeeze page, and don’t opt-in?

  • Exit Intent w/ Redirect To Other Offer: If someone lands on your squeeze page and doesn’t opt-in, when they go to exit you’ll have an exit-intent opt-in form appear that presents a different offer than what the squeeze page presents.
    • For example: Let’s say the squeeze page presents a Specific Lead Magnet for Facebook Ads. Unfortunately, the visitor realizes they don’t want it so they decide to leave the page. As soon as their cursor leaves the browser window, we can trigger an opt-in for a different Specific Lead Magnet, one on Google Adwords. Maybe they’re interested in that topic and will opt-in. If they opt-in they will …
  • Enter A Different Funnel: Since they opted-in for the other Specific Lead Magnet, they’ve shown interest, and they are sent through that particular Micro Sales Funnel (ie. the sales funnel that sells our Google Adwords training).
  • Retargeting: Sadly, sometimes people still don’t opt-in to the exit-intent opt-in form. If they’re on a mobile device, they won’t see the opt-in form because exit-intent technology doesn’t exist for mobile devices (at least not at the time of this writing). No matter the reason, the person didn’t opt-in.
    • But, we’re not done with them yet; we still have other offers to make! These individuals are also warmer now; they’ve seen our brand, have an idea of what we do, and we know they’re at least semi-interested in what we offer. We don’t want to let them get away!
    • We can run retargeting ads to the warmer leads presenting more offers until they enter one of our Micro Sales Funnels and their journey with us begins!

Just to clarify, retargeting, sometimes called remarketing, occurs when you target people with your ads based on their previous actions – ie. if they land on your squeeze page and don’t opt-in vs. if they land on your squeeze page and do opt-in.

To Sales Page

Another strategy for filling your sales funnel is to remove the squeeze page and take individuals straight to your Initial Offer.

This strategy works especially well with Free + Shipping offers – you give away something for free, like a book or a cheap product, and the customer just pays for shipping.

Other than omitting the squeeze page, the flow is the same as the previous example. I definitely recommend split-testing these two models. The results may really surprise you!

That's It!

I really hope you enjoyed this blog series!

If you haven't already, I highly recommend going back and checking out the previous WTFs:

Finally, if you want more, I highly recommend you check out The Sales Funnel Training Vault!

WTF #5: How To Fill Your Sales Funnel 2017-07-26T12:13:15+00:00

WTF #4: How To Get Content For Your Sales Funnels

As you can tell by now, there’s a lot of writing and content creation going into these sales funnels.

(if you haven't read WTF #1, WTF #2, or WTF #3 yet... please do that now because it will setup the rest of this post)

Content creation includes all the emails or engagements, the sales pages, video sales letters, product launch videos, webinars, ads, blog posts, YouTube videos, and beyond.

Even though you’re not going to sit down and create all of this in one day and your Interest Driven Sales Funnel will grow over time, it’s still a lot of work.

The good news is there’s a methodology for all this content creation that will help guide your success.

I’m referring to copywriting.

If you’re unfamiliar with the concept, you can find one of the best and most fun definitions for copywriting here: http://kopywritingkourse.com/what-is-copywriting/

For our sake, copywriting is the art and science of creating content, whether text, video, images, etc. that gets people to take the action we desire - clicking, buying, calling, subscribing, etc.

Copywriting doesn’t mean creating pushy, salesy, high pressure content. It’s about connecting with your customer and framing your content in a way that drives the action you desire.

By knowing copywriting is a “thing” and by having a basic understanding of how it works, you’re going to look at all the content you create in a new light.

You will start creating more engaging content that leads people down a path, where by the end, they’ll be excited to take whatever action you request.

While this is by no means an inclusive post on copywriting - there are people much smarter than I that have written books on the topic - I still wanted to take a few minutes to get you pointed in the right direction.

Having even the simplest understanding will help you tremendously.

Copywriting Formulas

Everyone loves formulas, right? All you need to do is follow them and boom! You’re rich!

Ok, obviously it’s not that easy, but formulas get you moving in the right direction.

Fortunately, there are hundreds of copywriting formulas to suit your every need. There are the “tried and true” formulas, some for long form copy like sales pages, others for one sentence ads, and everything in between.

These copywriting formulas work so well because they are deeply rooted in psychology. By following them, you’re able to hit on certain psychological cues, or angles, that really connect with your leads and customers.

The formulas help you cover all of your bases, and ensure you don’t leave anything out.

Google will be your friend here; simply Google “copywriting formulas” and start looking for one that resonates with you and the product or service you’re trying to sell. Some of these formulas have massive write-ups with tons of examples, you should never feel “stuck”.

A Few Popular Copywriting Formulas

Here are a few, very popular, copywriting formulas you may find helpful:

Before-After-Bridge

  • Before – What life is like before your product/service enters it
  • After – How great life is after your product/service is in your subscriber’s life
  • Bridge – Your product/service … aka … How to get to the “after”

Problem-Agitate-Solve

  • Problem – Identify the problem in your subscriber’s life
  • Agitate – Make the subscriber “angrier” about their problem
  • Solve – Present your product/service as the solution to this aggravating problem

Attention-Interest-Desire-Action (AIDA)

  • Attention – Grab your subscriber’s attention by being bold
  • Interest – Give your subscriber interesting information on the problem your product/service solves
  • Desire – Present the benefits of the product/service and provide proof it does what you say
  • Action – Ask them to buy

How To Use The Formulas With Your Emails (Action Series)

As I alluded to earlier, these copywriting formulas can be used in a variety of places. You can use them to help structure your sales pages, your ads, your blog posts, and of course – your emails.

You will typically use these formulas when you write your Action Series emails. Remember, copywriting is all about getting people to take action – which is exactly what we want from our Action Series. You’re no longer trying to gauge interest, you’ve done that via the Main Series, Specific Lead Magnet, click, pageview, etc. Now it’s time to get the individual to buy something from you.

How you’ll apply these formulas to your email marketing campaigns will depend on your audience and what you’re trying to sell.

Some audiences enjoy receiving long, thorough emails; others want a short blurb with a link to more information.

Complex or expensive products and services tend to take more “convincing” than simple or cheaper products and may require more emails to ensure you cover all the angles.

Here are a few ways to use these powerful copywriting formulas to structure your emails:

1 Email, Short

In this scenario, include the entire copywriting formula in one email … in as few sentences as possible.

The goal is to get people to click through in order to receive more information.

This scenario comes in handy when your audience doesn’t read long emails and/or mainly checks their email on a mobile device. They don’t have the time to sit and scroll through a long winded email.

For example (AIDA): Missing out? 99% of small businesses don’t have a sales funnel. Stop leaving money on the table! Click Here to learn more!

1 Email, Long

In this scenario, you would include the entire copywriting formula in one email, but it would be presented in several sentences and paragraphs – more like a sales page.

The goal is to really “sell” in the email. It can even link directly to the order form as opposed to a sales page.

This scenario comes in handy when you want to try a different angle than the normal sales page or if you’re trying to sell an affiliate product. (When you don’t control the sales page, but want to provide as much information as possible in your own voice before sending your subscriber to someone else’s sales page, this is a good method.)

Email Series

In this scenario, you break up the copywriting formula across several emails.

The goal is to introduce different angles to the subscriber to drive them to either your sales page or order form (if it makes sense to do so).

For example, with the problem-agitate-solve formula, the first email could talk solely about the problem your subscriber is facing. The second email would agitate the problem by relating it to emotion or what they’re missing out on by having this problem. The third email lays out the solution, ie. your product or service.

This scenario comes in handy when you’re trying to sell something complicated and/or expensive and you need more time.

Here are two pre-written Action Series that follow proven copywriting formulas. These will help you better understand this concept and get you moving in the right direction!

Conclusion

Sales funnels require heaps of content. Whether digital or physical; written, video or imagery; sales pages, ads or emails – no matter the medium, it’s a lot.

The good news is, if you follow the Interest Driven Sales Funnel concept, you don’t need to create all the content in one day. The system you develop is modular, meaning you can add a few pieces of content to your Main Series, then work on a Micro Sales Funnel for one of your products, then add a few more pieces of content to your Main Series, and so on.

Don’t let the sheer amount of content creation scare you. Let proven copywriting formulas guide your content creation. All you need to do is follow them, there’s no need to reinvent the wheel each time.

Finally, it’s always better to create your own content; however, you can certainly use the works of others for inspiration and guidance!

Continue Onward!

Having tons of amazing content doesn't mean much if no one is there to see it!

Click here to learn How To Fill Your Sales Funnel!

WTF #4: How To Get Content For Your Sales Funnels 2017-07-26T12:11:50+00:00

Want 7 Free Sales Funnels?

These 7 funnels are designed to grow your list, sell digital & physical products, and land clients.