Join (REAL) 2017-10-14T02:03:49+00:00

How To Build Sales Funnels

Step-By-Step Training That Teaches You How To Multiply Your Business With Marketing Automation

There are two levels of sales funnels:

  1. Macro Sales Funnels
  2. Micro Sales Funnels

Let's start with the Macro level...

Sales Funnel Diagram

^^ This is a Macro level sales funnel ^^

It essentially represents your whole business...

You've gotta attract leads and prospects...

You've gotta build some sort of relationship with them to convert them into paying customers...

Then, you have to maintain that relationship in order to increase customer lifetime value.

Macro sales funnels are held together with marketing automation and retargeting. (the glue)

Inside the Macro sales funnel are Micro sales funnels.

Micro sales funnels are specifically designed to sell your stuff.

Micro sales funnels can look very different depending on what you're trying to sell; however, here are a few common models...

1) The "Classic" Sales Funnel - typically used to sell front-end products and services...

2) The "Webinar" Sales Funnel - typically used to sell mid-level products and services...

3) The "Product Launch" Sales Funnel - typically used to sell mid-level products and services...

That makes sense, right?

There are two levels of sales funnels...

  1. A Macro sales funnel IS your business and...
  2. Micro sales funnels SELL your stuff!

The Ultimate Macro Sales Funnel Strategy Is Interest Driven

I'm going to say something stupid...

People only care about what they care about.

Think about this page you're reading. You're reading it because you care about your business, sales funnels, marketing automation, digital marketing, etc.

However, if I showed this page to my best friend, he wouldn't give two (expletives).

He doesn't have a business. He doesn't care about sales funnels, marketing automation, etc.

He works for the government.

He has "job security", a pension, works regular hours, and basically just has to show up and he gets paid.

If I showed him a page about how to make more money in his government job while working less than he already does, he'd eat that up in a heartbeat.

Of course, that page would teach him about how he can automate certain portions of his job to become more efficient, stand out and get promoted, and since it's automated ... he'd work less.

In essence, I would teach him about funnels, just framed another way.

People are different and you have to talk to them differently.

How do you determine these differences?

You "watch" them.

You watch how they interact with your business, your content, your products & services...

Based on these interactions, you present content, products, and services that they actually care about, via marketing automation and retargeting. (the glue)

Since you're showing them stuff they care about, they'll engage with you more often and convert at a much higher rate.

But, don't just take my word for it - check out these stats from MailChimp on the power of sending segmented (tailored) campaigns:

  • Open Rate: 14.31% increase
  • Click-Through-Rate: 100.95% increase

A 100.95% increase in CTR!

Two times more people click through when shown something they care about!

And check out this stat from with regard to retargeting:

  • Web site visitors who are retargeted are 70% more likely to convert on your web site

Again, people only care about what they care about...

So, you need a strategy to extract that information...

I call the strategy The Interest Driven Sales Funnel.

Aaron's Interest Driven Results

Below are some of the results produced by following the Interest Driven Sales Funnel strategy:


  • Open Rate: % of people who received the email and opened it
  • CTR (Click Through Rate): % of people who received the email, opened it, AND clicked the link inside
  • EPC (Earnings Per Click): The average amount an individual spent after clicking on the link in the email
  • Main Series: His general email autoresponder series. Sent links to content as well as products
  • AS # (Action Series [Micro Sales Funnel]): A series of 3 emails sent to an individual AFTER they clicked a product sales page link in one of his emails (they showed they were interested in a particular product)

All told, he wrote 21 emails in about 2 days, added them to his autoresponder tool ... and engagement and EPC shot up across the board!

What's really cool is that ... it's done.

He doesn't have to actively manage it.

He doesn't have to manually move people around.

His autoresponder tool is automatically building a relationship AND segmenting people based on their interactions with a product. If they looked at a particular product, it sends them 3 emails to try and sell it.


What You Get When You Join The Vault

The Strategy

First and foremost, The Vault is going to teach you the Interest Driven Sales Funnel Strategy. (how to build sales funnels that mold to your subscribers interest so you can better relate and sell more)

To help you understand this strategy I'm going to give you these two ebooks:

  • High Level Digital Strategy For Small Businesses And Entrepreneurs - This book is Digital Marketing 101. While it's designed for the "newer" digital marketer and outlines strategies on traffic generation, lead capture, marketing automation, retargeting, POS optimization, and Micro Sales Funnels... it serves as a great reminder and starting point for more experienced digital marketers as well! (Includes video version too).

  • The Sales Funnel Book - A deep dive into the Interest Driven Sales Funnel Strategy (the ultimate Macro Sales Funnel Strategy). You will learn about the Main Series and different structures for it, Micro Sales Funnels for both digital and physical products, services, lead generation, Value Ladders, Funnel Filling Strategies, and more! This book is your guide to sales funnel success!

The Tactics & Technical

Once you've nailed down the strategy, it's time to focus on implementation!

For this, we focus on three tools that make...

The Ultimate Marketing Stack


While there are a million and one ways to drive traffic to your business, one of the best ways is with Facebook Ads.

When you join The Vault, you will gain instant access to our How To Generate Leads And Sales With Facebook Ads course.

In this course you will learn how to drive new traffic into your Macro sales funnel and how to retarget those already in it so you can continue to move people through your funnel.

Marketing automation is an integral part of both your Macro and Micro sales funnels. Without it, moving people along is very hard.

The best marketing automation tool for the Interest Driven Sales Funnel Strategy is ActiveCampaign.

When you join The Vault, you will gain instant access to our ActiveCampaign & Interest Driven Sales Funnels course.

In this course you will learn how to develop advanced automations for both Macro and Micro sales funnels following the proven Interest Driven Sales Funnel Strategy.


To complete the Ultimate Marketing Stack, you need a tool to build Micro sales funnels with ease...

Hands down, the best tool available for building Micro sales funnels is ClickFunnels.

When you join The Vault, you will gain instant access to The Ultimate ClickFunnels Training Course.

In this course you will learn how to build Micro sales funnels to sell both digital & physical products and services via "Classic" Sales Funnels, Webinar Funnels, Product Launch Funnels, High-End Funnels, and more.

Membership To The Sales Funnel Club

Every month, we launch 3-5 brand new sales funnels that you can add to your ClickFunnels account with 1 click!

This membership on its own costs $27/mo; however, you get FREE access when you join The Vault!

Learn more about The Sales Funnel Club!

The Support

As with most advanced trainings and systems - questions will arise, platforms will be updated, and things will change...

We know this, and you will never be "alone" when you're in The Vault!

Premium Support

Have a question? Struggling to make something work?

Send in your questions and you will have a reply within 24 hours!

30 Day Money Back Guarantee

If you join The Vault and don't like what you see, let us know within 30 days and we'll refund your money.

A Quick Tour Of The Vault

Who This Is/Isn't For

So, who is The Vault for?

Any entrepreneur and small business owner that wants to multiply their business with the help of marketing automation.

This includes:

  • Ecommerce stores
  • Info/digital product sellers
  • Coaches & consultants
  • Brick & mortar stores
  • SaaS
  • Network marketers

To put it plainly, if you have an audience, good offers (products/services), and you want to harness the power of the technologies available to multiply your business ... The Vault Will WILL work for you.

The training and resources inside The Vault have helped ecommerce stores that sell everything from antiques, to survival gear, to pet supplies, to scissors for left-handed people ...

... it has helped life coaches, weight loss doctors, guitar teachers, website designers, financial advisors, lawyers, dentists, hypnotherapists, and everyone in between sell digital products, services, coaching, and drive foot traffic to physical locations ...

... finally, it has helped SaaS companies better qualify leads and land more clients ...

I say again, if you have an audience and something good to offer them, The Vault WILL work for you.

Is The Vault newbie friendly?

The Vault is awesome if you already have a business because you can quickly apply what you learn to begin multiplying your business with the help of marketing automation and sales funnels.

However, what if you don't have a business yet? Should you still join The Vault?


Inside The Vault, there's training on how to create digital products quickly as well as dropshipping physical products so you can start a business!

If you're just getting started with digital marketing and want to make sure you're doing things "right", The Vault WILL work for you.

The Vault isn't for ...

The Vault isn't for people that want to get rich quick, don't want to build a business, and don't respect customers, products, or the process.

Basically, it isn't for people looking to make money without trying.

It's going to take hard work. It's going to take time. It's going to take effort. (as does any sustainable business)

If you're here to get rich quick... get outta here!


There are a few things you will need in order to find success with The Vault:

  • Patience - you will not get through all the training and resources in one day. Some of these strategies and technologies are reasonably advanced and will take a bit of time to fully master. But, when you do master them - they are all you will need to multiply your business with marketing automation.
  • ClickFunnels - you will need a ClickFunnels account. The $97/mo package is all you need.
  • ActiveCampaign - you will need an ActiveCampaign account. The Lite plan ($9+/mo) is all you need.
  • Zapier - you will need a Zapier account. It's free up to a certain level, at which point, it will pay for itself.

There are a few other tools and resources used in the training; however, they have no costs associated with them.

Join The Vault Today!

Just to recap, when you join The Vault today you will gain access to...

Training / Resource / Benefit Sold Separately For
eBook: High Level Digital Marketing Strategy $27
eBook: The Sales Funnel Book $27
Course: How To Generate Leads And Sales With Facebook Ads $497
Course: ActiveCampaign & Interest Driven Sales Funnels $497
Course: The Ultimate ClickFunnels Training Course $497
Course: How To Build Digital Products Quickly $197
Membership: The Sales Funnel Club $27/mo
Premium Support Priceless
30 Day Money Back Guarantee
Total Value $1,769+

Your Price For INSTANT Access:



Stay 4 Months, Get Upgraded To LIFETIME Access, Updates, & Support!

Join Now!



A: That's right! If you stay a member of The Vault for 4 months, you'll stop paying a monthly fee and still maintain access, receive all future updates, and get support... for LIFE!

Personally, I have about 12 monthly subscriptions for marketing and business related "stuff" and it gets overwhelming. I always wish there was the option to convert to lifetime membership on more products, alas, there's not - but, I figured I could still offer it!

Anyway, if you don't want to stay 4 months, that's no problem either. You may cancel at anytime without any hassle!

Cool, right?!