The other day, I was having a really great 8 mile run and around mile 3 a thought popped into my head.

I studied marketing in college and now I “do” marketing, so I thought, “Hmm, do I actually use anything I learned in college?”

For the next 5 miles of my run I thought about how college has helped/hurt me in my pursuit of marketing greatness!

What I realized was I may have learned some base level marketing terms and concepts; however, college trained me to be a marketer at a massive corporation like Nike or Microsoft. They taught me about how to be part of a massive marketing team that has a multi-million dollar marketing budget.

Which, I guess, is fine … if that's what you want.

However, they didn't even touch on ground floor marketing. Where the rubber meets the road. The type of marketing small businesses and entrepreneurs NEED to focus on.

What I know about ground floor marketing has all been learned after college, through reading and studying other people's work and LOTS of trial and error.

Ultimately I thought, “How could I best impart what I know about marketing to small businesses and entrepreneurs? What concepts could I explain to help them understand where to focus their energy? How could I show them a formal education in marketing isn't what they need?”

After my run, I stretched, showered, put together a calculator, and hopped on a live stream … this is the result …

* Efficiency Tip: Click the gear in the bottom right hand corner of the video, select “Speed” and “1.5” … now you'll get a $40,000+ education in about 30 minutes!