How To Connect ClickFunnels To ActiveCampaign

I have a problem...

Maybe you have it too...

I don't like Actionetics.

Trust me, I want to like it... I love ClickFunnels, I like Russell Brunson, and I'm paying for Actionetics; however, it just doesn't "work" for me...

I mean, it technically functions; however, it doesn't "work" the same way my mind and strategy work...

Fortunately, ActiveCampaign does!

However, there's another problem...

ClickFunnels doesn't really want you to use a 3rd party tool...

So, they make 3rd party integrations "suck"...

Yeah, the ClickFunnels to ActiveCampaign integration sucks.

All you can do is add a person to a list, that's it.

So, how do we get around it?

This post explains how I do it!

UPDATE!!! Here's How To Connect ClickFunnels To ActiveCampaign...

I'm not exactly sure when ClickFunnels began to allow us to pass tags from ClickFunnels into ActiveCampaign; however, it's now possible which makes making the connection super simple!

This new video pretty much replaces the other 3 videos, so you don't have to watch them unless you want to see the "old" way to make the connection.

Otherwise, enjoy this new, simple method!

Just A Squeeze Page / Lead Gen

If all you want to do is capture leads, then the process of connecting ClickFunnels to ActiveCampaign is pretty simple:

  • Create a form in ActiveCampaign
    • Make sure the "On Submit" option links to your "Thank You" page
    • Turn off double opt-in (if you want)
  • Take the full embed code from your form and copy & paste it into a text document
  • Copy from the open <form> tag through the closing </form> tag
  • Edit your squeeze page in ClickFunnels and go to Settings -> Integrations
    • Select an HTML integration
      • If you don't have that option, watch this video
      • If you have multiples, just select one, it doesn't matter which one you select
    • Paste in your code and hit the "Parse & Save Web Form" button
    • Sync your fields
  • Save everything and test it before you set it live!

Video Walkthrough

ClickFunnels 2-Step Order Form To ActiveCampaign

The ClickFunnels 2-step order form is awesome because even if the individual doesn't go through with the purchase, you can still capture their contact information!

This information can then be used for cart abandonment and other follow-ups you may have.

Note, you will need a 3rd party tool called Zapier to make this connection happen. It's free up to a certain level, and then it starts at $20/mo.

Here's how to connect the 2-step order form to ActiveCampaign:

  • Submit a test order, Zapier needs it
  • Go to Zapier and "Make A Zap"
    • Select ClickFunnels as the "Trigger" app and watch for "New Contact Activity"
      • Select the correct funnel and funnel step with the 2-step order form
    • Select ActiveCampaign as the "Action" app and select "Create/Update Contact"
      • Map the ClickFunnels data to the fields you want updated in ActiveCampaign
      • You probably want to assign a tag
    • Turn on your Zap
  • Test everything before going live!

Video Walkthrough

Send ClickFunnels Customer Purchase Information To ActiveCampaign

It's imperative that you track what your customers have purchased from you...

Unfortunately, ClickFunnels doesn't naturally send this information to 3rd party platforms like ActiveCampaign...

So, you need to have a workaround...

This is that workaround!

Note, you will need Zapier to make this happen.

  • Submit a test order, Zapier needs it
  • Go to Zapier and "Make A Zap"
    • Select ClickFunnels as the "Trigger" app and watch for "New Purchase"
      • Select the correct funnel to watch for purchases
      • Select "All Funnel Steps"
    • Select ActiveCampaign as the "Action" app and select "Create/Update Contact"
      • Map the ClickFunnels fields to the ActiveCampaign fields
        • I always select the fields that start with "Contact Contact" (yes, contact twice). I don't know what the differences are in the fields; however, I know "Contact Contact" fields work, so why try something else?!
      • You will use Tags to track what people purchase, so you need to assign a dynamic tag (one that changes) based on what the individual purchases
        • There are a few ways to do this; however, the way I do it is via the "Products Statement Descriptor" field. This value is assigned when you create a product in ClickFunnels.
    • Turn on your Zap
  • Test everything before going live!

Video Walkthrough

Questions?

Hopefully these video tutorials are helpful!

If you have any questions, please leave a comment below and I'll get to you ASAP!

2017-10-09T17:09:06+00:00
  • Jelani Abdus-Salaam

    Thank you for this Nathan! Just what I needed after taking your AC course! Awesome

    • Good deal @@jelaniabdussalaam:disqus, glad you found it helpful!

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