Are you a business owner or entrepreneur?

Have you tried to setup your own website, sales funnel, advertising campaign, etc. and stopped halfway through because you figured you were “doing it wrong?”


Did you not even try to setup what you wanted to do?!

You probably read a ton of information about how to do the task. You watched some videos, signed up for some guru’s email list, and even took a course.

And, by the end of the day – you had nothing to show for it.

Either you got overwhelmed, scared, intimidated … insert whatever emotion that held you back.

Good news! This article is going to teach you how to get past all that and just freakin’ do it!

The Concept Of The MVP

The Minimal Viable Product (MVP) term was made popular by Eric Reis in his book The Lean Startup.

Simply put, an MVP represents the least amount of risk (or work) vs the greatest amount of measurable results.

For example, when it comes to setting up an email list – it literally takes 5 minutes to create a list and add a signup form to a website or Facebook page.

5 minutes. It’s really that simple.

And, this would be an MVP.

You would be able to measure conversion rates.

Sure, they would probably be abysmal as the “standard issue” form probably wouldn’t look too good, and you wouldn’t have a lead magnet yet.

But, you would have something out there that can be measured.

You would have an MVP.

Take The VERY First Step

Now that you understand the concept of an MVP, it’s time to actually build it.

Nearly every single person I talk to with grand ideas of building X, Y, and Z … but doesn’t … every one of them has the same exact problem.

They do too much research.

We’ll go with the sales funnel example again.

People will read that they need to setup multiple email lists (one for free subscribers, one for paid subscribers, one for people who showed interest in product X, etc), that they’ll probably need to connect their email lists via a 3rd party tool like Zapier, that they’ll need to have multiple thank you pages and include One-Time-Offers (OTO) on each thank you page, that they’ll need lead magnets galore, and at least 15 emails in their autoresponder series … oh, yeah … and popup opt-in forms … gotta have those too!

And, oh my gosh! Don’t let me get started on actually advertising the sales funnel! SEO, PPC, affiliate marketing, blah, blah, blah!

Holy crap!

That’s a lot of stuff!

No wonder people don’t do anything … that’s an overwhelming amount of work.

My advice to you is …


Figure out what the MVP is. Remember, it’s the simplest thing you can do that produces some sort of measurable result (ie. A conversion).

Then, figure out the very first step to build that MVP.

Be warned, this very first step probably isn’t shiny or fun.

Back to the sales funnel example, maybe you read that you need awesome subject lines and you went down that rabbit hole, learning all kinds of formulas that increase open rates … and it's super exciting and fun.

Subject lines are not the first step to building an MVP for a sales funnel.

Your MVP for a sales funnel is an email list with a signup form on your site.

  • The first step is to create a list in your email autoresponder service.
  • The second step is to create a form for that list in your email autoresponder service.
  • The third step is to put that form on your website.

Boom! MVP.


I’m going to end the post here.

Stop doing research. Stop reading. Stop watching tutorials.

You already know you want to accomplish.

Now go figure out the MVP and the first step to building that MVP.

Then just freakin’ do it.