How To Generate Leads And Sales With Facebook Ads 2018-01-02T18:23:04+00:00

Get More Conversions For Less Money

How To Use Facebook Ads To Drive Leads And Customers Into Your Sales Funnels

You already know Facebook's advertising platform is one of the most (if not THE most) powerful advertising platforms available.

Unless your business sells exclusively to monks ... some percentage of your audience can be found on Facebook.

Since your audience is already on Facebook, advertising is simply a process of figuring out how to get in front of the "best" part of your audience (the one's that spend money) at the lowest cost.

The best way to get in front of the "best" part of your audience is to focus on conversions.

This course will teach you, step-by-step, how to find the "best" part of your audience within 5 days by using Facebook's auto-optimization features combined with your educated decisions using conversion tracking, breakdown report analysis, and statistical significance!

What You Will Learn

  • How to properly configure your Facebook Tracking Pixel so you're accurately tracking conversions and making use of Facebook's powerful auto-optimization features.

  • How to create Custom Audiences by tracking visitors and uploading email lists, turning those audiences into ultra powerful Lookalike Audiences, and how to properly configure Saved Audiences that focus on "Precise" or "Broad" interests.

  • How to launch killer campaigns, ad sets, and ads following the proven 5 Day Facebook Ad Launch Plan that'll give you a top performing ad and audience in only 5 days!

  • And ... a lot more, like retargeting, reporting, optimization, scaling, and beyond!

Who This Is For

  • Small business owners and entrepreneurs that want to harness the power of Facebook Ads without breaking the bank or wasting time.

  • Businesses that offer digital products, physical products, coaching, consulting, services, memberships ... basically, if your ideal customer is on Facebook, this course will teach you how to reach them.

The Requirements

  • A marketing/advertising budget. It doesn't need to be big ... $10-$15/day is enough to start and get the data you need ... but, you need to be prepared to spend some money on advertising. After all, it is a course on Facebook ads 😉

  • A computer, the Internet, a Facebook ads account.

Curriculum For This Course

Module 1: The Pixel

  • Learn where to find your Facebook Pixel so you can add it to your website and begin tracking your visitors' actions!

  • How to install the Facebook Pixel on ClickFunnels, WordPress, custom sites, plus other Content Management Systems (CMS) like Shopify!

  • Discover the Facebook Pixel Helper Chrome extension that makes validating your pixel code a cake walk!

Module 2: Conversion Tracking

  • An overview of how Conversion Tracking works plus discover the differences between Standard Events and Custom Conversions! You'll want to make sure you have this right so Facebook will auto-optimize your campaigns for you!

  • How to properly track conversions on ClickFunnels, WordPress, custom sites, and other CMSs like Shopify using Standard Event Tracking!

  • How to setup Custom Conversions inside of the Facebook Ads Manager (even tho you probably won't use theses, it's still nice to know they're out there!)

Module 3: Audiences

  • Everything you need to know about creating Custom Audiences! These audiences are built when you upload an email list, track visitors via your pixel, and/or see how people engage with content you post on Facebook!

  • Often referred to as the "Holy Grail" of audiences, Lookalike Audiences are created by taking a Custom Audience and having Facebook go out and find a million+ people that look closest to that Custom Audience! (So, freakin' powerful, I can't believe this option is available!)

  • How to build Saved Audiences ("choose exactly who you want to target") using Demographic and Behavioral data PLUS how to target Precise vs Broad Interests and when you want to target which! (each one has its own benefits!)

Module 4: Campaigns

  • How the Facebook Advertising Campaign structure is broken down and how to "think" about your campaigns moving forward!

  • How to properly build Ad Sets - what conversion goals to set, devices and placements to choose, audiences to select, and budget to start with!

  • A first look at retargeting! Believe it or not, this is mostly handled by how well you configure your Custom Audiences!

  • Everything you need to know about Ad development from how many ads you should make, to type, to copy & design, to where to get ideas PLUS my ad creation strategy that makes it really simple to launch high performing ads!

Module 5: Launching Campaigns

  • The exact 5 Day Facebook Ad Launch Plan we use to launch ALL of our advertising campaigns! At the end of 5 days, you'll know exactly what is and isn't working, plus you'll know how to make crucial decisions like KILLING or SCALING a campaign!

5 Day Facebook Ad Launch Strategy

Module 6: Reports & Optimization

  • How to pull reports and adjust the columns so you're looking at the right data points (Actionable Metrics) vs. the wrong data points like CTR (Vanity Metrics)!

  • How to use the Breakdown Reports to find your campaign's "profit centers." Facebook literally tells you what devices, placements, age ranges, genders, locations, and more are performing the best ... you just gotta know where to look!

  • 2 real life campaigns have reports pulled, decisions made using Statistical Significance, and campaigns optimized right in front of you so you can see exactly how we do it!

Module 7: The Full Campaign

  • Watch me every step of the way as I go through our 5 Day Facebook Ad Launch Plan ... I leave nothing out, so you'll know exactly how the entire plan comes together ... leaving you with the power to create high performing advertising campaigns!

  • How to monitor your ads for comments so you can reply to individuals with legitimate questions and increase conversions and/or delete spammy comments which can destroy your ad's performance!

Module 8: Scaling Campaigns

  • How to properly increase your budget so you don't throw Facebook's delivery all out of whack! (Trust me, campaigns can be destroyed by changing the budget the wrong way!)

  • How to properly scale your audience "out"! Should you go with a Lookalike Audience or a Saved Audience? It's all uncovered here!

Advanced: Bonus Content

  • The "Pull 'Em Through The Funnel" retargeting strategy that'll plug holes in your funnel and dramatically increase conversions! Plus, if you can understand this strategy, you'll be a master at retargeting!

  • How to use Facebook's "Engagement" feature to get higher quality traffic for less! It's actually really simple once you know what to do!

Join Today!

Gain instant access to the How To Generate Leads And Sales With Facebook Ads Course, and so much more, when you join The Sales Funnel Training Vault today!

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