Customer acquisition costs are rising.
A few years ago, you could buy clicks for pennies … now, you're lucky to spend less than $1 per click.
Instead of spending $1 per new customer, you're now spending $10.
You can't market the same way you did a few years ago.
Think about it …
You could buy clicks for pennies, send the person straight to an ugly sales page, and still make money.
This eventually stopped working because everyone was doing it and ad costs outpaced sales.
Then, someone came up with the bright idea of implementing a squeeze page to capture contact information so you could sell to them again, and again, and again.
Hence, the whole “the money's in the list” ideology was born.
Email marketing became all the rage … until, of course, everyone began doing it, causing inboxes to become flooded and open and click-through rates to plummet.
While email marketing still ranks #1 with regard to ROI compared to other marketing channels like Facebook and Twitter – it's nowhere near as good as it used to be.
So, what's the “next big thing?”
Which, coincidentally, aren't a new concept. It's just digital marketing was so easy for so long we didn't have to work at it.
Now, the times they are a-changin'.
We have to do a better job marketing.
We have to actually have strategy, tactics, and skill.
The sales funnel concept has been reborn because it dramatically increases customer lifetime value … allowing you to spend more on customer acquisition.
“Ultimately, the business that can spend the most to acquire a customer wins. – Dan Kennedy”
ClickFunnels is an amazing tool that gives individuals and small businesses the power to build insanely awesome sales funnels without forking over tens of thousands of dollars or having a full-time marketing and dev team.
ClickFunnels is da bomb.