That's who you're putting ads in front of.
Do people like to be sold to?
Even if it's “free”… people aren't randomly going to leap off Facebook to get your stuff…
You have to wine and dine them…
You have to bring them through the customer journey…
Step #1, make people aware.
Aware of the problem. Aware of the solution. Aware of you and your business.
Step #2, help people evaluate the best option.
Give people the info they need in order to make an informed decision.
Step #3, see if those people are ready to buy.
This should be easy if you've correctly performed the first two steps…
Simply make them a great offer.
This natural progression WILL increase conversions…
And, it's EXACTLY what you'll learn in this course!