Inactive subscribers suck.
First, they cost you money.
Second, they hurt overall email deliverability. ie. when Gmail, Yahoo, Hotmail, etc. see that people don't engage with emails from your domain, they assume you're spamming people and will automatically place your emails in the promotions or junk folders… and that sucks!
Point being, if you want to save some money and improve your email marketing efforts, you MUST keep your list clean from inactive subscribers!
If you use ActiveCampaign, here's a way to do it automatically…
Learn how to create two simple automations inside of ActiveCampaign that will automatically clean your list of inactive subscribers!