A sales funnel is a complex beast with lots of moving parts. Strategy, tactics, and technical expertise are required in order to "make it work" well.
- You have to get the right people into your sales funnel, at the lowest possible cost, through advertising and copious amounts of split tests.
- You have to convert those leads into paying customers by forming some kind of relationship or making offers in a way that really "connects" with them.
- You then have to focus on keeping your customers coming back again, and again, and again.
Obviously, a lot goes into all three of those areas ...
However, don't let the complexity scare you because there are things you can do TODAY to dramatically improve your revenue.
Imagine making a few tweaks to your checkout process that could 2X, 3X, 4X+ your customers' order size!
That would be nice, wouldn't it?
So, what are these tweaks?
Well, that's what this article is all about!
1) Pricing Tiers, Packages, & Bundles
Pricing tiers, packages, and bundles are great ways to increase a customers' order size.
By using a bit of pricing psychology, you're able to present offers in a way that appear "too good to be true" while simultaneously increasing the amount of money a customer is about to hand you.
Take a look at this example from a2Hosting:
The "Swift" package is a no-brainer ... for less than a $1/mo more you get unlimited everything.
Why would anyone turn that down? No one would.
How about the "Turbo" package? It's nearly twice as much as the "Swift" package; however, it offers 20X faster speeds and the A2 Site Accelerator!
We all know speed is important and it's still less than $10/mo ... so, I might as well swing it, right?
Here's an example of a bundle of physical products:
If you're doing laundry, you typically need detergent, dryer sheets, and maybe a little fabric softener every now and then!
Plus, if you purchased these items individually, it would cost roughly 30% more which makes the bundle a no-brainer!
2) 1-Click Up-Sells
A 1-click up-sell is an offer presented immediately AFTER the customer has purchased something.
This makes the 1-click up-sell incredibly powerful because the individual has already inserted their payment information and all it takes is "1 click" to add another product/service to their order.
Here's an example:
This is the page and offer an individual is presented with immediately after purchasing a survival folding knife.
The individual is already in the mindset of "I need survival gear" and has already purchased one item, so when they're presented with another item that's discounted no-less, it's a no-brainer!
- Related Course: The Ultimate ClickFunnels Course
3) Order Bump
The infamous "order bump" has risen in popularity over the last year or so due to the fact it works!
It's so simple too, which makes it a no-brainer to implement.
Here's an example of an order bump:
It's simply an additional, complementary offer made at checkout.
The customer only has to tick a little box to add the product or service to their order.
It's actually quite similar to the 1-click up-sell; however, it's made right before the purchase as opposed to immediately after ... but, they're both 1-click!
The Order Bump is typically easier to implement than the 1-click up-sell. If you're having a hard time figuring out a way to do the 1-click up-sell, try searching for a way to add an order bump to your checkout process!
If you offer a product or service that needs to be replenished - offering a subscription can be a great way to increase order size because it will automatically keep the customer coming back for more!
Here's an example of a subscription from the Youpreneur membership site:
In order to stay a member of the community, you're charged $59/mo or $599/yr (a bundle!).
Also note that the yearly subscription is incentivized by offering the equivalent of 3 months free, a free t-shirt, and discounted rates to live events!
Here's another subscription example:
Each container of the supplement contains 30 servings, which makes the "Repeat Delivery Every 30 Days" option incredibly tempting because I won't have to remember to go order more and by offering an extra 5% off, it becomes a no-brainer.
5) Order Bonuses & Rewards
Ever been shopping online and seen a message like this:
"Spend just $5.91 more and get free shipping!"
These are order bonuses/rewards used to entice customers to increase their order size in order to receive the incentive!
These are typically super simple to implement and freakin' work!
How To Implement
Implementing these various tweaks is not as hard as you might think.
For example, offering a package/bundle is as simple as bundling products/services you already offer.
Other options, like the 1-click up-sell, will depend on your platform. A quick Google search will likely yield some answers.
Conduct searches like
9 times out of 10, there is a plugin or add-on that will make whatever you're trying to accomplish possible.
What To Offer
Beyond the tactics and technical aspects involved with increasing your customers' order size ... you need some basic strategy.
The products and services you offer as up-sells, cross-sells, and down-sells should make sense to the customer.
The best way to do this is through the implementation of the Value Ladder.
Finally, there are times when you may not have additional products/services to offer your customers, but that doesn't mean you can't!